Growth Marketing Associate at Gympass

| Greater NYC Area
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About Us

They say "sitting is the new smoking". We're here to get more people moving...

Gympass is a corporate wellness solution that empowers companies to engage their workforce in physical activity by providing access to the largest global network of gyms and fitness studios. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent

Job Purpose

Based in NYC, the Growth Marketing Associate will support many demand generation initiatives within B2B and Fitness Partnerships segments, focusing on marketing programs that deliver business results. With exciting growth and expansion ahead, we are looking for someone who is a self-starter and a team player who enjoys rolling up your sleeves to get things done. You have experience executing lead generation campaigns leveraging several channels, including email, inbound, paid ads, and social media. You’re familiar with the marketing funnel and understand how to reach people at each stage of it. You’re analytical, methodical, efficient, and leverage data to help guide decisions. 

What you’ll do...

  • Deploy account-based email campaigns to support B2B marketing initiatives as well as the effort of the US Business Development teams
  • Ensure email marketing automation programs are consistent with brand standards and in-line with industry best practices
  • Support inbound lead generation and nurturing activities across all digital channels (Email Marketing, Digital Paid Media, Landing Pages, etc)
  • Support the US Demand Generation Manager in coordinating with B2B and Fitness Partnerships commercial teams
  • Monitor and report results of demand generation initiatives in cooperation with the Marketing Operations and Analytics teams
  • Partner with Content Marketing team to assess the effectiveness of content strategy in different campaigns
  • Analyze data to determine ways to optimize performance to improve conversion and retention
  • Work closely with the wider Global Marketing team, you will optimize the use or marketing tools for lead generation, email campaigns, including leveraging digital themes, client case studies, SEO, content marketing, paid social, events, partner marketing, etc

You Should Have

  • Experience in B2B marketing, executing successful demand generation initiatives (e.g. email, paid marketing, inbound, business development)
  • Hands-on & hustle: willing to deploy numerous campaigns, get insights from data, execute and run quick hypothesis tests to drive fast growth
  • Must be able to communicate / interact effectively with all levels of management while operating in a complex and rapidly changing environment.
  • Superb attention to detail, personal organization and excellent planning & management skills
  • Preferred skills:
    • Marketing automation tools (Hubspot, Marketo, etc.)
    • Sales enablement tools (SalesLoft, Apollo, Outreach.io, etc)
    • Analytical tools (Google Analytics, Tableau)
    • Practical experience with Salesforce a plus
    • Knowledge of SEO and basic understanding of HTML a plus
  • Experience in a global company, tech/SaaS organization, or startup environment a plus

Benefits

We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

  • Health, dental, and vision insurance
  • Gympass membership, workout anywhere anytime for the cost of one lunch
  • Competitive PTO, sick time, company-observed holidays and a floating holiday 
  • Paid parental leave
  • Education reimbursement program
  • Outstanding opportunities for personal growth and career development
  • An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!
  • Exposure to a regional function and to regional/global leadership
  • Exceptional career development opportunities in different functions within a hyper growth company
  • Excellent opportunities for training & development

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail

Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

An Insider's view of Gympass

What’s the vibe like in the office?

Gympass is a high energy, fast-paced and incredibly flexible environment. It's always motivating to look around and see different teams accomplishing goals that once seemed so far off. We're encouraged to use Gympass, and there is always time to get a workout in. We practice what we preach and live our mission.

Alex McKee

Fitness Partnership Director

What's the biggest problem your team is solving?

The biggest problem my team works to solve daily is how to provide the greatest client experience around. We are constantly asking ourselves "How do we build a relationship that is strong and memorable each and every day?" We are our greatest competition - and it is a joy to show up every day to compete against ourselves as a team and company.

Danielle Perez

Manager, US Fitness Accounts

How does the company support your career growth?

We support growth both professionally and personally primarily through our performance management process. We have two formal reviews each year, as well as quarterly goal setting and checkins. We encourage our employees to own their careers by proactively seeking development opportunities and speaking openly about how we contribute to their growth.

Nikki Salenetri

VP, Human Resources

How do you empower your team to be more creative?

We are growing rapidly, so our goal-setting process empowers people to make decisions quickly. A tops-down structure would never work here. Our employees propose goals upwards and have ongoing discussions to ensure they are driving the right outcomes. We’re not afraid to make mistakes, so we learn fast and adjust course.

Denis Hickey

Global Head of Compensations and Benefits

How has your career grown since starting at the company?

I joined Gympass in an individual contributor role allowing me to become fully immersed in every part of the sales cycle. After being successful in this role, I was quickly afforded the opportunity to be part of sales leadership and use my experience to coach and support my team in the most effective way of driving our mission.

Craig Collins

Head of Business Development, East

What are Gympass Perks + Benefits

Gympass Benefits Overview

We're a wellness company that is committed to the health and well-being of our employees.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
We love to try out local fitness studios together using the Gympass platform!
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
Time allotted for learning
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