Growth Marketing Associate at theSkimm
ABOUT THE TEAM AND ROLE
theSkimm’s Growth Marketing team is a group of fast-moving, data-driven, and creative thinkers who drive growth and engagement across all TheSkimm’s platforms and products. The Growth Marketing Associate will be a vital member of our Growth Marketing team, helping support internal promotions to our newsletter audiences, email/lifecycle communications, and other owned audience marketing.
The Growth Marketing Associate will report to the Senior Manager of Lifecycle Marketing. We’re looking for someone digital-savvy, with great writing skills and a deep interest in digital media and marketing technology platforms. The ideal candidate is highly organized, has exceptional attention to detail, and strong communication skills.
WHAT YOU'LL BE DOING
- Manage and execute against our internal newsletter promotions reservation calendar on behalf of the marketing team, coordinating closely with Editorial and collaborating with Design, Sales, Brand, and Growth Marketing teams.
- Execute email campaigns, inclusive of email copywriting, template creation and editing, scheduling, and deploying campaigns.
- Support all lifecycle communications (app notifications, SMS, etc.) for the promotion of our products and larger campaigns.
- Coordinate with Brand Marketing, Design, Content teams to implement dedicated email promotion of our products and campaigns.
- Other tasks as assigned in support of growth marketing efforts.
WHAT WILL SET YOU UP FOR SUCCESS
- Strong interest and/or some experience in digital marketing
- Interest and skill in copywriting
- Interest in marketing analytics, reporting, and supporting efforts to use data to make better marketing decisions
- Passion for theSkimm's brand and products
- Experience with email service providers, SMS platforms, or other messaging platforms is a big plus!
WHAT WE OFFER
- Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
- Competitive salary & equity packages
- Flexible vacation policy and generous holiday observances
- One Medical Membership
- Gym membership reimbursement
- Complimentary access to theSkimm’s growing suite of membership products
- The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter
theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than 12 million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.
As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!