Growth Marketing Director at OpenWeb

| Greater NYC Area
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We create a safe space for communities to thrive.

OpenWeb (formerly Spot.IM) is on a mission to increase the quality of conversations online. We build technologies that create thriving and engaged communities, reduce toxicity, and increase safety - improving the quality of civil discourse and supporting independent journalism. Today, OpenWeb works with more than 700 top-tier publishers (including News Corp, Verizon Media, CBS, Fox News, Hearst, Refinery 29 and more) and hosts 100 million monthly active users.

Founded in 2012, OpenWeb has over 100 employees between New York City and Tel Aviv. We are backed by world-class investors including Insight Partners, Index Ventures, AltaIR Capital, ScaleUp, and Norma Investments. Together, we are empowering individuals to take action, and demand more from one another. We’re crafting technology that naturally brings people together and fosters healthy discussion—so they have more dinner-table talks and less shouting matches online. It starts with us. Let’s take the web back from the trolls - together. Are you in?

Overview:

As the Director of growth marketing, you will create and drive OpenWeb’s digital marketing strategy, from identifying our ICP to leading ABM and implementing email strategy. You’ll work creatively, efficiently, and tirelessly to deliver and optimize best-in-class campaigns, evaluate existing programs, create and support content, and deliver communications to target audiences. 

As the metrics and performance driven leader within the marketing team, you will work closely with Product Marketing, Business Development, and Partner Success to set the strategy, increase product adoption and raise awareness, and be responsible for measuring success and optimizing continuously. You’ll also “own” the website, and relationships with multiple third party vendors and platforms. You must be fully practiced in leading/delivering ABM, demand, inbound, SEM, SEO, PPC, and CPC tactics (to name a few). The ideal candidate will approach all of these tactics with creativity, passion, and innovation that matches our brand aspirations.

You will be directly responsible for all paid marketing efforts, managing campaigns across LinkedIn, Facebook, Twitter, Instagram, and other platforms, creating drip and nurture campaigns, and drive MQLs.

We’re a visionary company with highly ambitious goals, and the ideal candidate will adopt this vision and begin adding strategic and practical value on day 1, while setting us up for exponential growth on day 90. 

How You’ll Contribute as our Growth Marketing Director:

  • Set the vision for and manage creative paid marketing efforts, supporting and guiding content and product marketing
  • Create and run ABM strategy, beginning with defining personas and ICPs
  • Produce high-impact content marketing materials and deploy tactics that drive awareness, and MQLs (Create the funnel!)
  • Lead and manage email marketing including drip and nurture campaigns
  • Provide strategic guidance on social media, the blog, and content strategies 
  • Own website tracking, optimization & performance
  • Own paid search and SEO
  • Work with existing partners, vendors and agencies to deliver the most impactful marketing, including Hubspot, Nomad, Rollworks, GA, etc.

The Skills and Experience You Bring:

  • An entrepreneurial, visionary, self-starter and do-er, with a proven track record of results
  • Significant experience leading and executing ABM tactics and digital marketing
  • Minimum of 5 years leading paid marketing and social campaigns
  • Minimum of 5 years working with hyper-growth startups or teams
  • Highly skilled at creating and optimizing content marketing for T1 targets, creating and driving the entire funnel, tracking the results and managing follow up communications 
  • Expert at building email marketing campaigns including drip, nurture, and news
  • A focus on metrics, reporting, efficiency, and optimization

The OpenWeb Culture

We offer a dynamic and unconventional work environment that spans from NYC to Tel Aviv, bringing together a diverse group of world class and high-caliber techies, wordsmiths, entrepreneurs, and creative thinkers. We empower every individual across our global team to be a catalyst for change and strive to create a work environment where you can have the utmost autonomy over your role and projects, from start to finish.  If you want to join an innovative tech company where you can challenge yourself, have the freedom to own your work, and make a lasting impact, then you have a spot within our growing community!

OpenWeb is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.

Build your skills with us as you build a better web for everyone. Join us!

Also, we care about your privacy! Please take a moment to review OpenWeb’s Privacy Practice

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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

OpenWeb is located in the heart of SoHo. There’s plenty of great spots to grab lunch and coffee. It’s also a short walk from multiple subway lines.

An Insider's view of OpenWeb

What’s the vibe like in the office?

I am inspired to work with a team of passionate and goal-oriented individuals on a mission to change the Open Web. I feel like I can bring my authentic self to work, learn something new every day and build a brand that I am proud of. Love the diverse culture, fun social events and above all the belongingness that we are in this together!

Kusuma

Director, Product Marketing

How does the company support your career growth?

OpenWeb encompasses a unique culture fueled by constant growth, learning and the ability to 'get sh*t done.' As an organization, our leadership and HR is focused on ensuring the best growth opportunity for each employee by providing an inclusive yet diverse environment, extended learning opportunities and any resources needed to achieve success.

Madison

Director, Partner Success

What makes someone successful on your team?

I think everyone at OpenWeb has an innate drive to do good, push boundaries, ask tough questions, and put in the work! No task is ever too large or too small for folks to tackle. This humility, along with a passion for what we do - makes us successful. The consistent drive to continue building, innovating, and sometimes even re-building is success.

Javier Ramos

HR Manager + Talent Acquisition Lead

What are OpenWeb Perks + Benefits

Culture
Eat lunch together
Daily stand up
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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