Growth Marketing Lead

| Greater NYC Area | Hybrid
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We create a safe space for communities to thrive.

OpenWeb (formerly Spot.IM) is on a mission to increase the quality of conversations online. We build technologies that create thriving and engaged communities, reduce toxicity, and increase safety - improving the quality of civil discourse and supporting independent journalism. Today, OpenWeb works with more than 900 top-tier publishers (including News Corp, Verizon Media, CBS, Fox News, Hearst, Refinery 29 and more) and hosts 100 million monthly active users.

Founded in 2012, OpenWeb has over 100 employees between New York City and Tel Aviv. We are backed by world-class investors including Insight Partners, Index Ventures, AltaIR Capital, ScaleUp, and Norma Investments. Together, we are empowering individuals to take action, and demand more from one another. We’re crafting technology that naturally brings people together and fosters healthy discussion—so they have more dinner-table talks and less shouting matches online. It starts with us. Let’s take the web back from the trolls - together. Are you in?

About the role:

The Growth Marketing Lead sits at the pivot point between marketing activities and business outcomes. Focused on tangible goals, like developing and nurturing leads, increasing Partner awareness and satisfaction, and positioning OpenWeb as a leader in our space, the Growth Marketing Lead is responsible for the strategic guidance, create development, and tactical optimization of our paid and organic marketing funnel. 

Responsibilities:

  • Ideating, setting up, managing, and optimizing campaigns across channels such as ABM, SEM, email, WordPress, social media, etc.;
  • Data-driven content and performance analysis, including weekly performance analysis, across channels;
  • Recommendations for budget allocation, audience targeting, and segmentation;
  • Recommendations for content and campaign creation; and,
  • Forecasting campaign performance

The Skills and Experience You Bring:

  • You have an analytical mindset and take a methodical approach to your analyses, which enables you to discover key insights and make game-changing campaign recommendations
  • You’re passionate about brand marketing and love to bring big ideas to life
  • You can collect and examine audience insights to help develop creative marketing and acquisition plans 
  • You have 3 - 6 years of experience in performance/growth marketing for a B2B audiences
  • You’re comfortable working in a hyper-growth start-up environment, setting ambitious goals and achieving them independently
  • You have familiarity with HubSpot, RollWorks, SproutSocial, Google Analytics, Google Optimize, Google Tag Manager, Salesforce, WordPress, SimilarWeb, and/or similar marketing automation and analytic tools
  • You’ve had past successes developing digital marketing campaigns that reared tangible results, like an increase in pipeline

The OpenWeb Culture

We offer a dynamic and unconventional work environment that spans from NYC to Tel Aviv, bringing together a diverse group of world class and high-caliber techies, wordsmiths, entrepreneurs, and creative thinkers. We empower every individual across our global team to be a catalyst for change and strive to create a work environment where you can have the utmost autonomy over your role and projects, from start to finish.  If you want to join an innovative tech company where you can challenge yourself, have the freedom to own your work, and make a lasting impact, then you have a spot within our growing community!

OpenWeb is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.

Build your skills with us as you build a better web for everyone. Join us!

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Location

OpenWeb is located in the heart of SoHo. There’s plenty of great spots to grab lunch and coffee. It’s also a short walk from multiple subway lines.

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