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Growth Marketing Manager - Digital

| Greater NYC Area

WHO WE ARE LOOKING FOR:

Reporting to the Senior Manager of Digital Marketing, the Growth Marketing Manager will be responsible for developing and owning our paid media strategy and overseeing end-to-end analytics and reporting for the broader digital marketing team. This person will be responsible for the end-to-end execution of all digital campaigns in paid search, paid social, and programmatic (Yes, we use our own platform for our programmatic campaigns!). In addition, through close collaboration with other members of the Digital Marketing team, this person will also develop regular reporting and analysis for all digital marketing channels including email, website, paid search, social, and programmatic. This position works across the global marketing team and requires a high amount of team collaboration and communication.

WHAT YOU WILL BE DOING:

  • Own the end-to-end strategy and execution for paid search, paid social (Facebook, Instagram, LinkedIn, and YouTube), and programmatic channels, which includes:
    • Developing the campaign strategy (audience/keyword targeting, budget, and goal setting) and customer journey in harmony with the other digital marketing and campaign channels (i.e. events, PR, content, etc.)
    • Developing campaign creative briefs to deliver to our internal creative team for the development of channel assets
    • Partnering with our internal copywriter to develop paid search ad copy
    • Setting campaigns up in the respective social and search platforms
    • Collaborating with our internal trading team to identify new and innovative ways to run and improve our programmatic campaigns by leveraging unique inventory, targeting and segmentation, and creative assets
    • Reporting on the performance throughout the campaign and making optimizations to meet goals
  • Work closely with social media and content team to make sure that paid and organic strategies across social channels work in harmony.
  • Own the reporting and analytics for all digital marketing channels, which includes:
    • Creating reporting to share with digital marketing team, internal trading team and marketing leadership (including the CMO) to share results, goal completion status, and insights/recommendations for improvements
    • Ad-hoc reporting and analysis needed to help inform decisions around digital marketing investment and strategy

WHAT YOU BRING TO THE TABLE:

  • Bachelor's Degree in Marketing or related field, preferred
  • Minimum of 6+ of professional experience and 3+ years at an agency or in-house working directly on paid media marketing
  • Hands-on experience running paid media campaigns in Adwords (YouTube & Paid Search), and LinkedIn, Facebook, Instagram
  • Experience with digital marketing reporting tools including Google Analytics, and Search Console
  • Excellent analytical, organization and time management skills
  • Ability to work independently as well as collaboratively
  • Proficiency in MS Office suite with emphasis in Excel and PowerPoint. Ability to build compelling and impactful presentations and materials.
  • Excellent presentation, oral, and written business communication skills with various audiences and levels
  • High level understanding of content and digital marketing across multiple mediums
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without a contract in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • ASP.NETFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our NY office is sandwiched between Flatiron and K-Town, close to lots of subway stations.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.

Kruna

Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.

Tim

Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.

Arvind

Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.

André

Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2-3X per week.

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