Growth Marketing Manager - NYC

| Greater NYC Area | Hybrid
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Would you consider yourself a growth hacker?
Taboola seeks a Growth Marketing Manager for its Global SMB Publisher Team. Our mission is to bring Taboola’s discovery platform to publishers around the world, and we're just getting started.
You will play a strategic marketing role dedicated to the growth of our SMB business. You will create awareness, and define & execute demand-generating programs, working closely with sales, marketing and product teams.

RESPONSIBILITIES

  • Develop a deep understanding of the SMB business, clients, market trends and competition.
  • Initiate and own end-to-end implementation of demand-generating programs using a mix of marketing, business development and product tactics.
  • Test online marketing programs and scale them globally. Be responsible for measurement and reporting of all programs you own.
  • Enable sales teams to acquire and retain publishers by driving continuous optimization of lead-to-revenue processes.
  • Optimize product messaging and work with marketing to position Taboola as a leader within the SMB market.
  • Reporting to VP Marketing.

MINIMUM QUALIFICATIONS

  • Proven experience in growth hacking from a tech company
  • Experience in B2B marketing with focus on online channels
  • SMB marketing experience is a significant advantage
  • Problem solving experience, quantitative approach, and experience in solving business problems
  • Proven experience in driving and executing global projects and working with remote teams
  • Experience in digital media – an advantage
  • Excellent communicator in English

Why choose Taboola?

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, has enormous potential for growth and offers a challenging yet collaborative working environment where you will always feel valued and be given every opportunity to make a name for yourself.

So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands why not come and see what we’re all about, you won’t be disappointed.

About Taboola

Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers.

Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Partners include: USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel.

A global company with local service touchpoints, Taboola is headquartered in New York City with offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo. Learn more at www.taboola.com and follow @taboola on Twitter.

By submitting your application/CV, any personal information you provide will be subject to Taboola’s Employee Data Policy (https://www.taboola.com/documents/employee-data-policy.pdf) Please review our policy carefully before submitting any of your personal information. You may contact us at [email protected] with any questions about how we collect or use your personal information, or your applicable rights.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MongoDBDatabases
    • MySQLDatabases

Location

19 W. 22nd Street 5th Floor, New York , NY

An Insider's view of Taboola

What are some social events your company does?

We do everything from hosting happy hours to city bike tours. We love to poll our Taboolars on what is working for them and what they want to see more of. As the Regional Manager for the Americas & LATAM, it's a beautiful thing to watch all the regions I support come together to participate in one initiative. For me, that resembles true community.

Karina Daves

Regional Workplace & Experience Manager, Americas

How do you collaborate with other teams in the company?

I work with Account Managers and Sales teams in setting a common goal to provide accurate and valuable materials for our clients. As a LatinX "Taboolar" and ERG leadership committee member, I collaborate with our SOMOS Taboola community to analyze our company culture and provide education about the LatinX culture to the rest of the company.

Kristy Dardano

Senior Advertising Sales Planner

What makes someone successful on your team?

We look for individuals with a strong sense of self, who are inquisitive and passionate about their work. Someone who is a self-motivated team player, who is also inspired by the impact their work has on the team is successful.

Ning Ning

VP, R&D

How do you empower your team to be more creative?

Every employee brings a level of passion with them to work, a willingness to take on a certain level of risk. We talk weekly about our values, our failures, and victories, making it perfectly okay to fail, but to make those failures learning experiences so that we can continue to improve and focus on (ninja style) execution.

Adam

CEO

How does the company support your career growth?

I'm part of a team that genuinely wants to help me grow as an engineer. I'm challenged every day to build products with the latest technologies, such as machine learning, at massive scale. Everyone really feels like family, with a genuine investment in you, personally and professionally.

Jacob

Software Engineer

What are Taboola Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Mentorship program

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