Growth Marketing Manager, Paid Social

NYC (Downtown)

About TodayTix

We’re on a mission to redefine the way people experience theater. Launched in 2013, our international ticketing platform connects global audiences in over 13 cities to the $50 billion live entertainment business. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, we enable people to discover the best that their city has to offer.

TodayTix hires candidates from different and diverse backgrounds, educational experiences, and abilities. We provide necessary accommodation during the interview process and in the workplace.

About the Position

TodayTix is looking for a results-driven, highly organized, and data-savvy Paid Social Manager to join the Growth Marketing team at our Tribeca office in NYC. As the Paid Social Manager, you will play a critical role in developing the overall strategy for one of our core marketing channels, and lead paid social campaigns from tactical execution, optimization to reporting. The ideal candidate is self-motivated, data-driven, and has experience in direct response customer acquisition and performance marketing.

Responsibilities

• Own and develop a cohesive, full-funnel and results-oriented paid social strategy, primarily on Facebook and Instagram
• Support multiple launches and enhancements globally, monitor and optimize daily bids and campaigns on paid social platforms to hit targets for core KPIs. 
• Handle all reporting for paid social media campaigns, inclusive of actionable insights on target audiences and creative performance
• Partner with regional stakeholders across the Marketing and Accounts teams to translate supply-side opportunities and challenges into tactical media plans. 
• Work closely with the Creative and Brand team to conceptualize, execute, and optimize creative and ad copy
• Dive into the data to detect patterns and uncover insights to further inform our Facebook strategy
• Identify new opportunities for paid social strategy and stay on top of new optimization and creative trends. Recommend new platforms, tactics and strategies in the paid social space
• Own the budget and pacing for paid social channels to ensure success based on company goals

About you

• 4+ years of performance marketing experience with a focus on directly managing paid social campaigns (direct-to-consumer/e-commerce preferred)
• Deep understanding of the Facebook platform; full knowledge of all bidding, targeting & optimization capabilities; up-to-date with best practices and the latest tactics
• Track record of driving sales/revenue while positively impacting CAC efficiency
• Well-versed in web analytics, app tracking & strong ability to troubleshoot technical issues
• Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights
• Collaborative team player with excellent communication and relationship-building skills
• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Demonstrated ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
• Experience or exposure to other paid social platforms (i.e. Pinterest, Snapchat, etc.) a plus
• Photoshop and video editing skills a plus

Good to know...

TodayTix takes care of our team. We’re proud to offer a generous suite of benefits. Here are a few of our favorites: 

• Flexible PTO
• Health and wellness offerings:
  • Healthcare, vision, and dental plans with generous contributions from the organization
  • Free membership to One Medical Group 
  • Subsidized gym memberships at two New York-based chains 
  • Flexible spending account
  • Life and disability insurance
• Each office has its own flavor of food fun, but all offer office snacks and weekly company lunches
• Retirement program with company matching