Growth Marketing Manager

| Greater NYC Area
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

About the role

We’re looking for a Growth Marketing Manager that will oversee multi-functional efforts to drive user acquisition and growth efforts. Driving sustainable user and economic growth across our platform, you will make a tangible impact across the business. Working in partnership with product, creative, engineering, media and analytics this role is responsible for holistic ownership of growth; a sophisticated management of user qualification, on-boarding, retention, and LTV projection is expected in addition to traditional customer acquisition activity. This is a highly visible role that interacts with the senior leadership team. 

 What you'll do

  • Responsible for performance management of evergreen marketing activities
  • Managing cross-functional collaboration (product, design and engineering teams) to introduce and drive growth through innovative functional enhancements and strategies
  • Serve as business manager responsible for overseeing the health of our overall customer acquisition activity
  • Develop sophisticated acquisition strategies that meet the unique demands of various user cohorts (e.g., casual, core, and viral)
  • Test, manage and optimize a series of acquisition offers for maximum efficiency and efficacy against seasonality and user cohorts
  • Provide analysis on acquisition, on-boarding and new user retention strategies, optimizing the program for overall business outcomes (not 'growth at any cost' hacking)
  • Own the referral program and similar growth initiatives

Who we're looking for

  • 5+ years experience in digital/growth marketing with a focus on consumer acquisition
  • A Growth mindset; Product led, data driven, highly creative
  • Results oriented, with the need to be objective and measure performance
  • Metrics driven. Seeks continuous improvement of marketing efforts to increase quality and productivity. Ability to bring strong analytical rigor to your decision making
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Proficient in a range of tools across the marketing stack: eg Amplltude, Adjust, GA, Chartio, Optimizely

What you get in return

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning and development opportunities
  • Unlimited holiday allowance
  • 401K plan
  • 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential. 

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Location

1375 Broadway, New York , NY 10018

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