Growth Marketing Manager
How to Apply: **Please apply directly through this link:
https://recruit-66c441c05fde.breezy.hr/p/b35b4bb60997-asklorem-growth-marketing-manager
Please be advised we do not view any applications unless they go through our portal.**
Job Title: Growth Marketing Manager
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Location: Dumbo, Brooklyn, NY
Comp range: $80-$90K plus equity
Benefits: Healthcare with dental/vision options, pre-tax subway pass, gym membership discounts, company outings, etc.
Our mission:
Empower the modern day business owner to succeed with instant access to high-quality & affordable freelance talent. Build a global network of experts and enable freelance as the Future of Work.
Why this role exists:
As the second hire on the marketing team, you’ll help drive new customer growth and strong repeat usage. We’ve seen good early traction so far and need your experience + hustle to scale up to the next level.
What’s in it for me?
Get in early at a well-funded startup, hone your skills as a full stack marketer, and work with friendly people that get things done.
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Required Experience:
4+ years in a marketing role at fast-paced, data-driven companies with strong mentors to learn from.
Strategic + execution experience across multiple channels: paid search, content, affiliate, etc.
Extra points if you already have a Shopify/Squarespace website or run a side business and understand the customer perspective first-hand.
Objective Outcomes:
Manage & optimize paid acquisition campaigns for both search & retargeting to drive new traffic.
Analyze channel & funnel metrics to understand and calculate CAC by cohort.
Brainstorm & execute new acquisition ideas and experiments to drive new traffic and learn what works.
Write compelling copy for ads and landing pages as well as longer form blog posts & email newsletters to entice and engage new/existing customers.
Pitch & manage affiliates and co-marketing partners to tap into existing audiences similar to our target.
Pick up the phone when needed to convince a warm lead to become a happy customer.
Test retention and winback campaigns to drive repeat use.
Core Competencies:
Can wear a lot of different hats on the marketing team, while operating within an analytical framework focused on driving customer growth.
Independent and confident enough to launch your “first draft” of something and not wait for approval or assistance.
Hard Skills:
Proven experience in paid marketing: AdWords, Facebook Business Manager, SEMrush, Unbounce, etc.
Strong analytical chops: Google Analytics, Excel.
Excellent written communication: copywriting, blog posts, social, internal Google Docs.
Bonus: Photoshop, Sketch, Illustrator, or Canva experience.
Personal + Professional Attributes:
Motivated & driven
Passionate & high-energy
Intellectual honesty
Curious
Not afraid to fail
Comfortable without big team/resource support
Can’t be easily “blocked”
Values good design
How to Apply: **Please apply directly through this link:
https://recruit-66c441c05fde.breezy.hr/p/b35b4bb60997-asklorem-growth-marketing-manager
Please be advised we do not view any applications unless they go through our portal.**