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Growth Marketing Manager

| Greater NYC Area
Databases are the beating heart of every business in the world.

Cockroach Labs is the team behind CockroachDB, an open source, distributed SQL database. We aim to build infrastructure that keeps pace with the world, so developers can focus on what matters most: building the best products. Join us on our mission to Make Data Easy. Are you ready to aim high and build to last?

About the Role

Do you want to have an immediate and tangible impact on our marketing campaigns and our business? Are you passionate about developing and testing hypotheses to accelerate growth? Then this role is for you. 

As our Growth Marketing Manager, you will own our website user journey and conversion rate optimizations. You will construct smart tests, iterate, and optimize to drive performance. You possess a strong understanding of digital marketing and SEO principles, but also have a keen interest in customer experience.

You Will
  • Drive conversion rate optimization -- including planning, ideation, A/B testing, optimization, and measurement for both content and creative
  • Optimize existing and new content and landing pages for search engine optimization and manage day-to-day SEO deliverables, audits, competitive keyword research, keyword strategy, and metadata writing
  • Help set the strategic direction for organic search growth across content, promotion, and site development
  • Build & maintain reporting across channels to provide our team with insights & direction 
  • Manage all day-to-day aspects of our paid media agency including strategy and execution
The Expectations

In your first 30 days, you will assess where we are with our current marketing programs and where we need to be. We believe that it's important for you to take this first month to become familiar with our technology and our company.

After 60 days, you’ll identify new levers to help move key metrics, specifically tied to top of funnel and user acquisition. You will launch the first A/B tests and start the first SEO audits. 

After 3 months, you'll be fully integrated into the team. By now, you’ve gathered learnings from tests, audits and channel performance and you will set the strategic direction for content to support the growth strategy. You will own the conversion rate optimization execution and Marketing reporting across channels and programs. 

You Have
  • Experience with A/B testing and measuring statistical significance
  • Strong understanding and a keen interest in SEO, UX and writing 
  • Proven effectiveness when implementing and measuring channel success 
  • Strong working knowledge of Google Tag Manager and Google Analytics 
  • Foundational knowledge of inbound and outbound marketing strategies
The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement and customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, and exploring the beautiful nature in New York State. 

Our Benefits
  • 100% health insurance coverage (for you and your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • ReactLibraries
    • ReduxLibraries
    • CockroachDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • AirtableManagement

Location

53 W 23rd St , New York, NY 10010

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Flexible Working: You are free to arrange your work schedule to meet your individual circumstances.

Free Fridays: One day a week, focus on what drives and motivates you outside of your core work responsibilities. Dedicate time to a community project. Spend a day at home with the kids. Work on the next super feature. We’re convinced that providing adults with time to be creative outside of their day-to-day work yields better results.

Food for All: We provide food throughout the Cockroach Labs work week (Mon-Thu) and grab dinner twice a month as a team at one of NYC’s outstanding restaurants.

Events
 and Outings: Once a quarter we enjoy some downtime as a team, whether it’s catching the latest blockbuster, picnicking in Central Park, or strolling through a museum for inspiration.

Team Trips: Twice a year we voyage beyond Manhattan’s shores. These might be trips to the Caribbean or to the mountains. The connections made in these environments build friendships and deepen the ties which make working together fun and productive.

Flexible Time Off: We care about productivity, not face time. Take time off when you need it.

Learning is Good: We provide $1500 annually to support learning and development through workshops, conferences, and networking events.

Health & Retirement: 100% health insurance coverage for you & your dependents; One Medical membership; Gym discounts; free Citibike membership; 401(k).

Culture
Volunteer in local community
Cockroach Labs does at least two bi-annual team-wide volunteer days, partners with BUILD NYC, and for every referral that gest hired, we donate $2,500-$5,000 to the referrers charity of choice.
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% Company-sponsored Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for You, Your Spouse, Partner, and Dependents.
Retirement & Stock Options Benefits
401(K)
Company Equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
8-12 Weeks of Family Leave + $500 Baby Bucks
Flexible Work Schedule
Cockroach Work Week: In-office Monday thru Thursday, with the option to work remotely on Fridays. Core Office Hours: 10am-4pm (except Tuesday Team Meeting from 5:00pm-6:00pm)
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Pre-tax Commuter Account & Paid Citi Bike Membership
Company Outings
Monthly Company Activities & Bi-Annual Company Trips
Free Daily Meals
Lunch Monday thru Thursday & Team Dinners Every Other Tuesday
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Relocation Assistance for You and Your Family to Move to NYC
Professional Development Benefits
Job Training & Conferences
$1500 Learning & Development Stipend + $1500 for Associated Travel
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program, Career mentoring.
Continuing Education stipend
We offer $2500 annualy for continuing education.
Time allotted for learning
Acme Co. allows employes to set aside 20% of working hours for learning.
Online course subscriptions available
Customized development tracks
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