Growth Marketing Manager

| Greater NYC Area
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About Better.com:

We’re one of the fastest growing homeownership companies in America. Why? Because we’re making homeownership simpler, faster — and most importantly, more accessible for all Americans.

By combining smarter technology with a desire to not just change one piece of the journey but the entire makeup of what it’s like to buy and own a home in this country, we’re building things that don’t exist yet. 

Better.com by the numbers: 

  • We fund $600 million in home loans per month
  • Nearly $5 billion in loans funded since our inception in 2016
  • 2 years running, we’re one of Crain’s “Best Places to work”
  • We’re #11 on Fortune’s Best Places to Work in NYC
  • And #964 on Inc.’s 2019 “5000 Fastest-Growing Companies” 
  • We’ve secured over $254 million from our investors to date 
  • ...and counting

We continue to outpace the industry at every turn. We’ve recently joined forces in partnership with Ally Bank. Plus, our backers have helped build some of the most transformative tech and finance companies in history. Kleiner Perkins, Goldman Sachs, IA Ventures, American Express, Citigroup, Activant Capital, and others have all invested in our vision of redefining the entire home buying journey.

A Better opportunity:

Our Acquisition team is searching for a Growth Marketing Manager, who will work cross-functionally with our Sales, Marketing, Product, and other teams to deliver against marketing and business KPIs. Better.com’s Acquisition team plays a critical function in our drive to capture massive market share by identifying the right audiences to target, the relevant media channels to acquire them, and managing our spend across those channels with hawkish attention to performance. Reporting to the Director of Paid Media, this hire will have a direct influence on our growth strategy and our ability to continue evolving our customer experience. Your responsibilities will include:

  • Contributing to the oversight of performance management of customer acquisition marketing activity
  • Optimizing acquisition campaigns by analyzing market trends and testing new targeting segments
  • Ideaing creative opportunities and solutions to improve acquisition channels
  • Conducting various types of creative analysis to yield successful results
  • Partnering with Product and Tech to test and optimize acquisition and engagement opportunities within the product experience
  • Taking ownership of key parts of the new user funnel, including delivering a plan for improvements in user experience KPIs
  • Managing day-to-day relationship with key external agency partners and media vendors to maintain expectations around business objectives and deliverables

 About You:

  • You have 3+ years experience in a digital/growth marketing role, with a particular focus on consumer acquisition.
  • You have 2+ years of direct experience in either Paid Search (preferred) or Social and an understanding of the mechanics behind all marketing channels.
  • You have significant familiarity with tools across the marketing stack, such as: DCM, Segment, GA, GTM, Unbounce, DSPs, etc.
  • You are analytically driven with a strong understanding of data, related tools (such as Metabse, Tableau, Looker, etc.) and the underlying methodologies used to inform decision making.
  • You have a growth mindset and opt for action (through testing, for example) when it comes to driving growth.
  • You have critical attention to detail and an ability to effectively balance big-picture strategic work with execution.

Bonus points for:

  • Previous experience in start-up environments dealing with Travel, Finance, Auto, Furniture, or B2B lead generation. 
  • Previous finance or mortgage experience.
  • Experience with SQL.

Things we value:

  • Curiosity. Why? How? Repeat.
  • Nerdiness. Financial news and trends are fascinating. Seriously.   
  • Relentlessness. No one here gives up. We try. We fail. We try again.
  • Passion. If you don’t get excited about homeownership, mortgages, and real estate, it simply won’t work.
  • Smarts: book and street. We have to use all the tools at our disposal to build Better.
  • Empathy and Compassion. You understand that people's biggest dreams are in your hands.
  • Communication. Can you ask for help or put your hand up when you don’t understand?
  • Building. Doing. Making. Yes, we have to do a lot of thinking and talking to figure this stuff out, but you can’t wait to leave the conversation and build it.
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Location

Located in the heart of the financial district in NYC in the World Trade Center

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