Growth Marketing Manager

| Greater NYC Area
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Innovation Department builds companies hands-on, from the ground up. Our team of brand strategists, marketers, operators and builders are obsessed with reducing the time to product-market fit and creating repeatable success for the launch of early-stage businesses.

In our SoHo studio, we ideate on product concepts, test and develop them according to our playbook, and leverage proprietary sources of audience to scale more quickly - and with less risk - than traditional ways of brand-building. This entrepreneurial and hands-on approach gives us an unparalleled understanding of how to launch and grow a brand in today’s competitive landscape.

The Innovation Department family of brands includes DojoMojo, WellPath, Finn, and reBloom. We’ve also invested in exceptional companies including Pinterest, Dropbox, Lyft, ClassPass, Daily Harvest, Databricks, DigitalOcean and hims.

We’re seeking an experienced Growth Marketing Manager to develop and lead our marketing and customer acquisition efforts for our upcoming pet wellness brand, Finn. Working closely with the CEO and founding team, you’ll implement growth strategies and be responsible for the day-to-day operation and strategy for our marketing programs across paid social, search, retargeting, and funnel optimization. The ideal candidate will have extensive experience in scaling Direct-to-Consumer startups, be very data-driven and creative with testing and optimizing at all levels of the marketing funnel. This is a highly entrepreneurial position where you’ll get the opportunity to get your hands dirty and make a huge impact early on. 

TRACK RECORD (SELECTED LOGOS)

RESPONSIBILITIES 

  • Develop and lead the day-to-day operation and strategy for Finn’s marketing program across paid social, paid search and retargeting
  • Continuously improve on funnel optimization
  • Experiment, develop and scale new channels to drive acquisition
  • Define growth and performance benchmarks and measure, analyze and report on metrics
  • Manage channel budgets and KPIs, including ongoing analysis and reporting
  • Manage SEO
  • Collaborate cross-functionally to enhance the DTC experience to drive engagement and acquisition for both Finn and the Innovation Department portfolio of companies

QUALIFICATIONS 

  • 3+ years of experience in eCommerce, with a particular focus on performance marketing across all major paid channels
  • Demonstrated experience working within the full DTC marketing funnel
  • Highly analytical with a passion for data; ability to identify opportunities and insights 
  • Experience owning and managing a budget, forecasting and delivering on CPA, ROAS, retention and LTV goals
  • Exceptionally organized with high attention to detail and a desire to develop processes and strategies from the ground up
  • A strong work ethic, willing to roll up sleeves and get things done; an entrepreneurial mindset - someone who is hungry, determined and able to drive real results

WHY YOU’LL LOVE THIS JOB

We’re a small team that enjoys working hard, getting a lot done, and having fun. Not many jobs offer such a wide range of exposure to different businesses and business functions. We look at a huge range of businesses and work closely with a select group to help them grow. As a result, we provide an outstanding training ground for both aspiring investors and entrepreneurs.

We can promise: 

  • Our co-workers are a close-knit, intelligent, and motivated team.
  • Unlimited PTO so you can take the time you need.
  • We care about you. We offer a competitive health, dental, and vision insurance for employees and their dependents.
  • Summer Fridays from July 4th Weekend to Labor Day each year.
  • Plan for the future. Take advantage of our 401k program.
  • Competitive Parental Leave benefits.
  • Commuter and FSA pre-tax benefits.
  • You’ll love where you work. We have a bright and modern collaborative office space located in the heart of Soho, which we share with some of our exciting companies. We co-work with our portfolio companies
  • A vibrant and active culture including weekly catered lunches and breakfasts, happy hours, movie nights, sporting events, and a book club.

We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

270 Lafayette Street , New York, NY 10012

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