Growth Marketing, Senior Associate

| Greater NYC Area
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ABOUT US

Block is a renovation platform transforming the $400 billion renovation industry. Today, doing a home renovation is an abysmal consumer experience and frustrating for contractors as well. Block democratizes high-end renovations by bringing together planning, design, and construction into one streamlined experience. Block simplifies a complex and convoluted process and gives homeowners certainty on outcomes, quality, price, and time.

Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work. We are building an ambitious, tenacious, and creative team who is unafraid of tackling new challenges. The founders are former leaders at Casper, HuffPost, and Rent the Runway. Investors include New Enterprise Associates, Lerer Hippeau Ventures, Obvious Ventures, and more.

ROLE

As a Growth Marketing Associate, you will support our Marketing team that is responsible for growing the business through paid and organic advertising. This team oversees key channels, including Facebook and Instagram, Google Search, Direct Mail, OOH and Partnerships, to acquire new customers and drive brand awareness. 

You’ll partner closely with teams across the business (Creative, Sales, Product, Analytics etc.) to build a best-in-class customer lifecycle. You’ll work on everything from gaining a deep, nuanced understanding of how to overcome barriers to purchase via high-impact, sophisticated experimentation to strategizing how and when we communicate product messaging and offers to our new prospects & customers. You will report into the Growth Marketing Director and work closely with other members of the marketing team.

RESPONSIBILITIES

  • Manage acquisition marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis and optimization). Channels include Facebook, Instagram, Google, CTV/OTT, Direct Mail, OOH among others
  • Design, implement and analyze A/B split tests across all channels (offer, creative and CRO)
  • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
  • Provide project management support to ensure deadlines are met
  • Create and build new relations with external partners
  • Spearhead new channel testing in order to stay ahead of the competition
  • Create and deliver presentations of test results and strategies to internal stakeholders.

QUALIFICATIONS

  • 2+ years experience of hands-on growth marketing campaign management at a consumer company or performance media agency. 
  • In depth understanding of Facebook Ads manager and Google Adwords.
  • Desire to experiment with innovative marketing approaches - influencer & referral marketing, while having a solid understanding of the internet and social media marketing best practices
  • Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action
  • Is very comfortable with data ( Proficiency in G-suite) and excited to see how data is used to make decisions
  • Has experience translating consumer insights into actionable and compelling marketing tactics
  • Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
  • Excellent communication and presentation skills 
  • Legally authorized to work in the United States.

BENEFITS

  • Earn equity in an early stage high-growth company
  • 100% subsidized health insurance, dental coverage, vision coverage
  • 12 weeks universal fully paid family leave
  • Flexible paid vacation days and company holidays
  • 401k retirement savings plan
  • Employee assistance program
  • Employee discount on renovation services
  • Working alongside an ambitious, kind, no-drama team

COMPANY PHILOSOPHIES

  • Force simplicity
  • Problems are our fuel
  • Collaborate with tenacity and humility
  • Save money where we should
  • Speed is our advantage
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • ContentfulCMS
    • HubSpotCRM
    • SendGridEmail

Location

Our office is nestled between the Brooklyn Bridge and the Manhattan Bridge, overlooking the cobblestone streets of the trendy DUMBO neighborhood.

An Insider's view of Block Renovation

What are some social events your company does?

Every quarter we host a happy hour with our network of contractors - we celebrate the amazing work they have done and learn how we can better support their businesses through our tools and technology.

We have an annual employee talent show which is an amazing opportunity for our team to showcase their many talents - from breakdancing to baking!

Danny

Head of Client Operations

What does your typical day look like?

Home renovations require many different expertises to achieve a great result. On any given day, I’ll need to collaborate with sales, support, architects, designers, and software engineers to deliver the best experience for our clients. There’s always something to learn from each other, and the result ends up being greater than the sum of our parts.

Will

Senior Product Manager

What makes someone successful on your team?

As a project planner at Block, I’ve found that dedication, drive and collaboration are critical to our team’s success. We focus on delivering a premium and customized experience for our clients by injecting personality & creativity into every interaction. After all, both bathrooms & kitchens are the most personal spaces in the home!

Sarah

Project Planner

What projects are you most excited about?

It's so exciting to see the breadth of the platform we've shipped this past year. From our visual planner that shows real time design choices to clients, to the builder app our GCs run on their phones (iOS and Android) we've built a really strong foundation to innovate upon in 2021. We're planning projects for all stages of the renovation process.

Ben

Head of Engineering

What are Block Renovation Perks + Benefits

Culture
Volunteer in local community
Members from our team volunteer as industry advisors with the New York Tech Talent Pipeline
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Block currently has a weekly virtual workout with a personal trainer featuring themed workouts and activities ranging from yoga to kick boxing. Pre-covid we had a daily pm Spartan Race training.
Mental Health Benefits
Block employees have access to confidential counseling via Health Advocate and Talkspace
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of fully paid leave for both caregivers.
Flexible Work Schedule
Block provides employees with a flexible work schedule that includes core hours.
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Block has a flexible vacation policy with most people taking between 2-3 weeks of PTO on top of the 10+ company holidays and bonus days off.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Block hosts company outings and activities at least quarterly, but often monthly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Block team members occasionally bring their pets to work.
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Block offers employees professional development opportunities like annual individual budgets for training, onsite training courses, and the ability to attend job related conferences and seminars.
Lunch and learns
Many teams at Block host weekly lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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