Growth & Retention Marketing Director at Gympass

| Greater NYC Area
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About Us

They say "sitting is the new smoking". We're here to get more people moving...

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Job Purpose

The Growth Marketing Director - US will be integral to growing our customer base in the US region. You will work cross-functionally with Global Growth Marketing and the US regional business units to drive sign-ups enrollments on the Gympass platform, while stimulating expansion and retention by building customer marketing programs across a variety of channels (paid media, email, SMS, in app, push, direct mail, MGM, loyalty programs, client channels, etc). The ideal candidate is highly analytical, a rigorous optimizer, and will have previously held a role managing multiple channels at a high growth company. You need to be able to identify business opportunities, and run experiments and campaigns to drive growth and retention. This is the role for you if:

  • You thrive on funnel analytics and speak in acronyms like CPA, LTV and CR
  • You love both the science and art of marketing
  • You have a passion for building, implementing and measuring new systems and processes
  • You are a collaborative influencer who can build trusting relationships with key stakeholders

What You’ll Do...

  • Manage, create, and execute communications plans and promotions across channels to drive additional new signups and ongoing usage
  • Gather data across campaigns, analyze results, and communicate impact
  • Build hypothesis-based tests, implement them, and determine whether we scale or stop
  • Identify opportunities for improvement in existing business processes and apply solutions to remove bottlenecks and solve stakeholder’s pain points
  • Use marketing automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
  • Roll out global initiatives in the region, balance and manage US specific demands, present new opportunities to drive business growth and share best practices with countries
  • Manage the team to localize all communication assets
  • Define local User Growth Campaigns strategy
  • Run regular analyses and lead the company towards the right growth strategy
  • Be a champion for the end user/consumer

You should have...

  • BS/BA in a related field
  • 7-10 years of experience in Marketing
  • Experience leveraging marketing platforms and tools to achieve marketing objectives related to automation, data capture, lead management, and revenue goals. (Experience with Braze is a plus!)
  • Experience leading cross functional global projects with multiple stake-holders 
  • Natural affinity for numbers, analytics, and the detailed workings of complex systems
  • Ability to self-start and handle multiple projects simultaneously
  • Experience managing a team of marketers

BENEFITS

We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

  • Health, dental, and vision insurance
  • Gympass membership, workout anywhere anytime for the cost of one lunch
  • Competitive PTO, sick time, company-observed holidays and a floating holiday 
  • Paid parental leave
  • Education reimbursement program
  • Outstanding opportunities for personal growth and career development
  • An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail

Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

An Insider's view of Gympass

What’s the vibe like in the office?

Gympass is a high energy, fast-paced and incredibly flexible environment. It's always motivating to look around and see different teams accomplishing goals that once seemed so far off. We're encouraged to use Gympass, and there is always time to get a workout in. We practice what we preach and live our mission.

Alex McKee

Fitness Partnership Director

What's the biggest problem your team is solving?

The biggest problem my team works to solve daily is how to provide the greatest client experience around. We are constantly asking ourselves "How do we build a relationship that is strong and memorable each and every day?" We are our greatest competition - and it is a joy to show up every day to compete against ourselves as a team and company.

Danielle Perez

Manager, US Fitness Accounts

How do you empower your team to be more creative?

We are growing rapidly, so our goal-setting process empowers people to make decisions quickly. A tops-down structure would never work here. Our employees propose goals upwards and have ongoing discussions to ensure they are driving the right outcomes. We’re not afraid to make mistakes, so we learn fast and adjust course.

Denis Hickey

Global Head of Compensations and Benefits

What are Gympass Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both paid long term (60%) and short term (60%) disability.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, 1-to-many program.
Continuing Education stipend
Time allotted for learning
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