Senior Manager, Acquisition Marketing

| Greater NYC Area
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About Teachable

Teachable is a leading online course platform. Our goal is to give online course creators the tools and resources they need to earn money from teaching. We are among the fastest growing online course platforms in the industry, with teachers having generated over $125 MM+ in course sales on Teachable.

Position

Our Growth team is currently seeking a Senior Manager, Acquisition Marketing who will be a key member of the Marketing team and will deliver against our business goals. The Senior Manager, Acquisition Marketing is responsible for the strategy and day-to- day management of various paid digital channels including SEM, Display Prospecting & Retargeting and Paid Social. This is an exciting role on a digitally focused acquisition team, managing healthy budgets and contributing hugely to the success of the company!

Responsibilities

The Senior Manager, Acquisition Marketing will work closely with the marketing team to:

  • Develop, own and communicate search, display, and paid social acquisition strategy.
  • Expertly manage relationships and day to day with external agencies and partners, keeping them on schedule and assisting them in producing excellent work for Teachable.
  • Manage copy, creative and landing page testing schedule to drive improved campaign results
  • Responsible for managing paid media budget and forecasting revenue in conjunction with VP of Finance.
  • Develop direct response marketing funnels that effectively convert a lead into a customer within a short time frame.
  • Effectively track and measure impact of marketing activities, in partnership with the data team, taking a data-driven approach to adjust strategies and tactics.
  • Reporting on progress against goals and relevant marketing metrics including acquisition funnel metrics and campaign performance.

Who You Are:

  • You have 3+ years of experience in digital marketing, and are proficient in using digital channels to drive ROI, preferably in the SaaS/Information space.
  • You know the best practices and trends in digital marketing, particularly Paid Social and SEM, and understand how to build and convert a digital audience
  • You thrive in a fast-paced, constantly evolving environment
  • You’re comfortable with numbers and interested in turning data into actionable insights
  • You’re detail-oriented and can successfully manage multiple projects simultaneously while meeting deadlines
  • You have exception oral and written communication skills
  • You have the ability to plan strategically, but stay on top of tactical execution.
  • You are an innovative thinker that can seek out areas of opportunity and solve problems.
  • You have a clear and direct approach to communication that helps you present findings clearly and work well with a team.
  • You’re a proactive team player, willing to step outside of your job description if necessary

Why Us:

Teachable is an instructor-focused online course platform which lets anyone monetize their expertise across a wide range of topics, from iOS development to watercolor painting to card tricks. We’ve had triple-digit YOY growth, and our thousands of instructors have earned more than $100M to date. We’ve also raised $8.5M from a group of top venture investors.

At Teachable, you will have the freedom to do your job and will be an integral member of our tight-knit team. If you want to do something you believe will help us grow, you don’t need to ask a hundred people for permission. And you can do it all in our beautiful office just west of Union Square, with great benefits and perks.

You’ll also get access to an ever-growing base of online educators, and your work will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Perks and Benefits

  • Discretionary vacation & time off; highly competitive parental leave
  • Competitive salary and comprehensive health benefits
  • Employee 401(k) with match
  • Company activities and outings
  • Beautiful office near Union Square, your own standing desk or other workspace
  • Gym / wellness match benefit
  • Tax-free commuter benefits
  • Employee discounts
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail

Location

470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

Teachable has company-wide events that are creator based throughout the year! Once I attended an event where we were able to receive a natal birth chart reading. As an astrology enthusiast, this was very memorable for me because I got to understand more about my inner self/personality and even suggested the creator's business to one of my friends!

Savanna

Recruiter

How does the company support your career growth?

I've had great support from my managers, who have talked with me about my areas of interest, helped me identify strengths and weaknesses, and have suggested resources for professional development. And it's exciting to see that as the company has grown over the years that I've been here, new roles, positions, and pathways continue to be created.

Shaleya

Product Operations Manager

What projects are you most excited about?

I’m most excited about our projects to help creators save time, get more students, and build communities to nurture.

Naomi

Senior Product Designer, Growth

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

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