Head of Acquisition Marketing

| Greater NYC Area | Hybrid
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

Meetup is seeking a Head of Acquisition Marketing to help grow our business. Your job is to lead the business and consumer marketing acquisition strategies, promotional campaigns, partnerships and programs across all platforms (Desktop, mWeb, App, Events, Social, etc). The ideal candidate will have 12+ years of digital marketing experience in consumer and business acquisition.

The Head of Acquisition Marketing must have be a master of performance marketing, as well as an expert in all areas of acquisition marketing (paid and organic), mobile (App and mWeb) and social media platforms. The individual will have experience with marketplace/two-sided business models, subscription revenue models, as well as direct and sponsorship revenue models. The candidate should also be well versed in consumer and business marketing creative and messaging, media, reporting and analytics.

The job is for an experienced, strategic, organized, driven to succeed individual who is able to execute in a fast paced, vibrant, entrepreneurial environment.

Key Responsibilities:

  • Create and execute marketing plans that drive business and consumer growth (audience and revenue)
  • Allocate resources (time, people and money) to optimize return on marketing investment.
  • Develop direct marketing strategies and tactics to support subscription-based and sponsorship based revenue programs (online and mobile), while also collaborating with the business to develop new revenue streams.
  • Oversee marketing program development, execution and measurement in order to significantly grow audience and revenue in a cost effective manner.
  • Be a strategic partner with the product, business strategy, and other teams to achieve goals and execute plans.
  • Work with cross-functional teams to solve challenges and seize opportunities.
  • Build strong working relationships with co-workers, peers, direct reports, and partners.
  • Manage performance marketing budget to deliver target goals and ROI.
  • Own Day-to-day responsibilities for development/execution/measurement of acquisition marketing strategies that relate to Meetup.

Required Skills/Experience:

  • 12+ years of performance marketing experience – with a focus on business and consumer audience and revenue growth.
  • Strong analytical and creative background.
  • Extensive experience with SEM, SEO, Affiliate Marketing, Display, Social, Mobile and Partnership development.
  • An innovative thinker with demonstrated success in translating broad concepts and ideas into exciting, clear and logical communications, leveraged in multiple venues (online, mobile, offline).
  • Experience driving acquisition for mobile apps.
  • Excellent verbal and written communication and presentation skills.
  • Highly organized and detail oriented.
  • Hands-on manager who is comfortable in end-to-end execution and thrives in a fast-paced environment.
  • Solid grasp of trends and industry topics as it relates to marketing and interactive media, as well as business and consumer trends; ability to quickly grasp the implication of those trends and translate into relevant positioning and programs.
  • Strong marketing communication skills including writing, messaging and creative development.
  • Expertise in online media fundamentals including targeting, web/mobile analytics (Omniture, Google Analytics, Flurry, etc…), quantitative/qualitative analysis and basic research tools.
  • Superior analytical skills with a strong advocacy for data and measurement.

If your experience fits some but not all of what’s listed, we’d still love to hear from you!

 Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

115 E 23rd St, New York, NY 10010

An Insider's view of Meetup

How would you describe the company’s work-life balance?

Meetup promotes a healthy balance and respect around work life, personal life, and family life. It's not simply policy but instead, the culture that lives with all employees (managers and leaders included). Work happens during our traditional business hours.

Harry Chiu

Head of Recruiting

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel

CEO

What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Meetup Benefits Overview

Meetup Benefits include:
- Flexible Paid Time Off
- 16 weeks of paid family leave + option for addition unpaid leave
- 14 Company holidays
- Monthly wellness stipend
- Annual learning and development budget
- Health, Vision, and Dental coverage (with zero health premiums)
- 401K with employer match

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Current ERGs include: Women of Meetup, Meetup with Color, and Meetup with Pride
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Meetup provides employees who work out of HQ catered breakfast and lunch once per week.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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