Head of B2B Marketing
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to be working to take that impact to the next level.
Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education and employment. Almost a decade later, we are a rapidly growing, diverse team of 100+ headquartered in SoHo, NYC. We’ve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, and more.
If you want to help build a business that impacts tens of millions of people each year and helps them lead better lives, join us!
The Codecademy team is looking for a Head of B2B Marketing to join our rapidly growing, fun and effective Marketing team. This role will lead all Business to Business (B2B) Marketing, developing the strategy, team, and operations needed to deliver significant business growth across multiple, global products.
As the leader of an essential function, you will develop and execute strategic plans, develop effective relationships with key stakeholders across the company, and identify and leverage resources within and outside the company to support our Enterprise goals. As a people manager, you will be responsible for motivating and developing a team.
The ideal candidate is broadly skilled in Marketing, has a mastery of B2B Marketing, and strong business acumen.
This position will report to The VP (head of) Marketing.
WHAT YOU’LL DO
- Develop a strategic marketing plan for our Enterprise business that leverages our existing strengths in brand and consumer products
- Expand our total addressable market (TAM) and customer base
- Translate business objectives, market opportunities and product roadmaps into a holistic go-to-market plan
- Set targets and measure the efficacy and efficiency of the work; working with Finance, Data Science and Marketing analytics
- Manage necessary resources to achieve plan and targets
- Understand and communicate relevant category, competitive and customer trends to improve impact and differentiate our offerings
- Drive marketing qualified leads and ultimately revenue via heightened product awareness, consideration, and conversion
- Scale and iterate our current demand generation efforts for the Teams product
- Develop a clear understanding of our customers and their motivations, codify our target audiences, and curate the data and insight necessary to evaluate performance and providing ongoing marketing insight
- Support the Enterprise business teams efforts with sales enablement, insights, content/collateral and analytics
- Collaborate with core partners in Product, Brand Marketing, Creative, and Channel Owners to realize our B2B plans
- Partner with other internal functions such as: Customer Support, Curriculum, Community, Design, Finance, Data Science, HR, and more
- Develop relationships with other brands, members of the press and influencer community, and other relevant organizations to fuel our B2B aspirations
- Work collaboratively with all partners to devise and execute ongoing launches and collaborations, across multiple channels, to bring the strategy to life
- Develop the tools and resources needed for effective and efficient workflow
- Provide leadership and direction to guide direct report(s) in their day-to-day activities
WHAT YOU’LL NEED
- A track record of B2B business via Marketing
- 10+ years marketing experience, at least 4 years in a B2B marketing leadership role (Tech, Subscription, and SAAS experience is a plus)
- Experience in demand generation, lead generation and account based marketing
- Expertise across go-to-market strategy, value-based selling, enabling diverse sellers, as well as messaging and positioning skills
- Experience architecting and managing meaningful B2B partnerships
- Understanding of the SAAS market, particularly the leadership and development (L&D) segment
- Experience leading, inspiring and developing a team
- Experience with marketing automation tools (i.e. Hubspot, Eloqua, Marketo)
- Self-motivated and takes initiative with an innovative mindset to drive new ideas and think outside of the box as an entrepreneurial leader.
- Exceptionally organized with excellent attention to detail.
- Experience in building efficient and effective operations, identifying current and future challenges, and delivering results consistently
- Outstanding communication and collaboration spanning the c-suite, entry level team members and outside partners
WHAT WILL MAKE YOU STAND OUT
- A clear track record of B2B marketing success (driving results)
- Inspirational leadership that brings out the best in others
- History of turning insight into actionable ideas that build business
- Experience with indirect selling approaches
- Creativity within sales enablement
- Experience working with international expansion
- Interest in coding and/or tech education is a plus
At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.