Head of Brand Communications (Flamingo)
As the Head of Brand Communications, you will be a part of the core Flamingo leadership team responsible for building a new disruptor brand and reshaping the narrative for a new bodycare brand.
The Head of Brand Comms will be the ultimate developer and custodian of our brand out in the world. In a hyper-competitive category, we aspire to create breakthrough work that provokes a new way of how people think about body care. We’re seeking a leader that can get emotionally invested in building a brand that moves the industry forward, speaking in a real way to today’s EI.
You will further our mission through the creative expression of the Flamingo brand.
We have started to lay the groundwork for what this brand can be and where it can go. Now we seek someone who is excited to build this vision with us. Someone with impeccable and disruptive taste, who wants to build a brand that is both fresh and substantive.
Coming in from the beginning you will bring the brand to life, taking our early brand foundation and developing a cohesive voice across channels. You will lead the development of breakthrough brand narratives and communication campaigns that help introduce us to the world and create a deep relationship with our consumer, bringing these stories to life through advertising, digital and physical touchpoints.
You will bring our brand to life in a way that drives the change we want to see in the world. We want to align our creative expression with our social mission.
You will help establish our creative culture, building, leading and inspiring A+ talent, and guiding external partners in creating amazing work. You will work closely with leaders across Design, Marketing, Digital, and Retail fostering a collaborative work environment and shared sense of building.
What you will accomplish:
- Establish brand aesthetic and voice
- Take initial brand identity work and positioning work a brand voice that resonates with our consumer
- Create medium specific guidelines, ensuring consistent application of the brand internally and externally
- Create breakthrough storytelling & campaign development:
- Create break-through narratives that deliver outsized share of voice, ignites a conversation with our target consumer, drives awareness & interest in our brand, in our mission and positions us as a fresh and craveable brand with a distinct point of view.
- Lead the development of these campaigns (ideas and execution) working both internally and with agency partners to bring ideas to life
- Build a communication function that scales with our business
- Understand our business goals
- Recommend communication strategies that support our growth levers
- Recommend and drive our communication channel strategy and media buy
- Guide us on the optimal process for creative development
- Establish strong, collaborative working relationship with the rest of the organization ( R&D, Retail, Digital)
- Build, lead and develop A+ communication team to support brand development (copywriter, graphic design, packaging design, social/influencer, PR)
This should describe you:
Best in class design & storytelling skills
- Creative & innovative storyteller
- You keep the customer front and center
- You are passionate about developing with a perspective of body care with a body first approach
- You have impeccable taste and ability to get the best work from partners - a portfolio of exceptional brand and advertising output with examples where you have pushed creative boundaries and where you have explored new territories.
- Ability to see beyond the obvious and push forward thinking ideas that generate buzz and excitement
- You are dialed into what’s cool, new, and relevant and how to translate that to our customer
Creative Leader
- Feels ownership over their work, the brand and what they are building, which translates to those they work with
- Strong coach and mentor, Someone people want to work and learn from.
- Empathic and easy to work with
- Ability to hire and build an A+ team. Experience managing direct reports.
- Strong track record managing external agencies
Open, Collaborative Partner
- Embraces an ‘all in all together’ approach - always searching for the best ways to deliver great work, regardless of who may own the idea
- Thrives in a collaborative environment and able to work with creative and non-creative partners
Entrepreneurial and thoughtful builder
- A passion for building; someone who is drawn to the idea of building a nascent brand
- 100% game to get their hands dirty and hustle to build something (no task to small mentality)
- Able to thrive in fast-paced environments where you can move fast and adapt quickly
- Thinks about what will be successful commercially in addition to artistically and is respectful of project goals & KPIs
What You’ll Need to Succeed
- 10+ years brand marketing experience
- Comms team management experience
- Strong, proven leadership skills and highly developed interpersonal skills to lead and manage a team
- Strong communication skills along with the ability to think creatively and strategically
- Great taste and design chops. The ability to drive compelling brand campaigns and multichannel marketing concepts
- Experience managing and leading teams in a fast paced and cross-functional focused environment with shifting priorities, demands and timelines
- A real interest and understanding of the woman we want to speak to and our more gender neutral
Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.
The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.
Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.
We have a mandatory COVID-19 vaccination policy.
Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
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