Head of Brand Marketing & Communications

| Greater NYC Area

Paperless Post is seeking a Head of Brand Marketing & Communications to join our expanding Growth division. In this role you will be responsible for all communication and positioning with our 100M+ users across all touch points - on site, in email, paid marketing and social media. Leading a team of creatives including Brand Designers, Copywriters and an Editorial Content Manager, your role will be to help your team translate marketing briefs into compelling launches and campaigns that engage consumers, drive conversion and meet business goals while reinforcing our brand position across all potential customer acquisition and retention channels.

This role reports to the Chief Growth Officer and closely collaborates with our category owners, VP of Customer Insights, our Director of Performance Marketing and our VP of Product Design.

What you’ll do here:

  • Partner with category GMs and Director of Performance Marketing on pragmatic marketing solutions that bring powerful messaging, creative strategy and reliable execution to all growth campaigns
  • Lead creative marketing & communications efforts across the company, particularly around launches/re-launches of new products (e.g., launch of new Android app)
  • Effectively manage a team of talented creatives to further Paperless Post’s standard of creativity, quality and originality while supporting our aggressive campaign goals
  • Allocate team resources & budget efficiently across campaigns to drive growth goals
  • Build and maintain the tools and guidelines we use to communicate consistently with our users, including style guide, voice, and brand values 
  • Work closely with Consumer Insights team to craft high impact messaging that resonates across campaigns
  • Consistently and effectively communicate Paperless Post’s unique value proposition in insightful and empathetic ways, wherever users can be found

You Have:

  • 10+ years experience as a brand/product marketer, with a significant portion of that experience focused on digital products
  • A developed skill for brand positioning and crafting clear, user-centric marketing comms
  • 5+ years experience managing people, particularly a creative team and its priorities, cross-functional processes and budget
  • Track record of ownership and growth with a bias toward action and results
  • Passion for figuring out what makes consumers tick and engage
  • The ability to move quickly and thrive in a fast-paced environment
  • Excellent presentation, writing and communication skills
  • Bachelor’s degree in Marketing or related business field
  • MBA preferred

A little about the team

The Growth Team is a business unit dedicated to our growth strategy and execution. It is a group of marketers, strategists, analysts and creatives that is obsessed with growth and owns our consumer strategy (which users we’re targeting), our brand strategy (what we stand for in the market), our marketing strategy (how we drive users to our products) and our growth model (the data behind how we grow). The Growth Team is in the unique position of getting to work with every team in the company -- from product and engineering to content designers, data analysts and senior leadership. 

Life at Paperless Post

Company-wide we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 100 million people connect in the real world since our inception. Our product is global, and we are committed to being a company where everyone belongs. We encourage people from all backgrounds, races, genders, and abilities to apply!


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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases

Location

115 Broadway, New York, NY 10006

An Insider's view of Paperless Post

What are some social events your company does?

On the regular, we'll have meetings over food that allows for a moment of chit chat. We also organize movie nights and launch parties for our achievements. To top it off, we have raffles for pottery classes or exercise passes for cycling or boxing. Some events have become a tradition like having a rooftop summer pizza party.

Rick

Software Engineer

How has your career grown since starting at the company?

Paperless Post has been a great place to grow my career, as they really care about my individual interests and goals. In my four years here, I grew from executive assistant to the co-founders into a role in merchandising, and now onto the brand & marketing team. Paperless nurtured my ambitions and helped me grow my skill set.

Elizabeth

Program Manager, Brand & Marketing

How would you describe the company’s work-life balance?

Work-life balance is definitely one of the strongest aspects of the company. Your personal time is respected; we're not a hustle culture of over-working. We're encouraged to be healthy, stay balanced, and do your best work.

Spencer

Product Designer

What are Paperless Post Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
This year, our team developed a Diversity Sensitivity training that focuses on 1) building an inclusive workplace where everyone can thrive and 2) models of allyship.
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
We have flexible hours.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
10 days of paid sabbatical after 5 years and 15 days after 8 years.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have annual summer and holiday parties and teams have their own "fun" budget.
Stocked Kitchen
Some Meals Provided
We provide bagels every Monday and treats for company-wide meetings.
Happy Hours
Happy hours are hosted Once per month.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
We have dedicated education budgets for employees and 3 extra days of PTO to use towards conferences and workshops.
Lunch and learns
We have employee-led talks on tech, design, data, and more.
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