Head of Brand

| Greater NYC Area | Hybrid
Sorry, this job was removed at 11:43 a.m. (EST) on Saturday, June 2, 2018
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Do you ever wonder what happens inside the cloud?

Based in New York and Cambridge, DigitalOcean is a dynamic, high-growth technology company that serves a robust and passionate community of developers around the world. Our mission is to simplify cloud computing for every developer. We are working on solving some of the most challenging and interesting technology projects around, on a scale unmatched by most.

We want people who are passionate about building a global brand customers love.

We are looking for a strategic, creative and results-driven marketer to lead our Brand team, with responsibility for brand strategy, brand advertising, creative design, web experience and corporate communications. Reporting to the VP of Marketing, the Head of Brand Marketing will drive the development of DigitalOcean's global brand strategy and vision, oversee brand media and communications programs and measure overall brand performance. Critical to this role will be the capacity to develop visionary and compelling marketing programs to drive awareness, differentiation, loyalty, and preference in the market.

The reward? You will get to work with a team of high-energy and dedicated marketing, product, and creative professionals to bring the DigitalOcean brand to life and establish a global brand presence. In joining our team, you'll enjoy a competitive salary, great benefits, a creative and comfortable work environment, and the exciting opportunity to be part of a fast-paced and growing technology company.

What You’ll Be Doing:

  • Development and execution of an annual brand and communications marketing plan to solidify DigitalOcean’s brand in the market
  • Own strategic planning, operations, financials, and marketing strategy of all brand and communications related marketing programs
  • Design, conduct, and analyze customer research and brand health tracking and; partner with the demand and analytics teams to define and track brand campaign performance metrics to ensure effectiveness and impact
  • Partner with the product and UX teams to ensure brand promise, positioning and identity are consistent from first marketing touch through to loyal platform adoption
  • Develop holistic brand campaigns to market new solutions, products and functionality that advance DigitalOcean’s value proposition to prospects and customers
  • Own the annual brand media plan
  • Manage relationships and effectively interact with a range of stakeholders and senior executives, to ensure external communication plans are aligned with business needs and priorities
  • Develop a deep understanding of the market and become the chief brand advocate internally and externally
  • Establishing the brand guidelines and socializing with internal stakeholders to ensure consistency

What We’ll Expect From You:

  • Enthusiasm for building and managing highly talented marketing teams to support the brand vision
  • Strategic thinking and deep experience in building lasting brands customers love
  • Demonstrated record of delivering effective brand and marketing strategies resulting in increased awareness, preference, conversion, and loyalty
  • Proven ability to identify the metrics to measure brand, drive success, measure KPI's, socialize learnings, and drive initiatives to completion
  • Superior analytical, written and communication skills, with the ability to prepare and deliver presentations to all levels within an organization
  • Strong customer-centric focus

Why You’ll Like Working for DigitalOcean:

  • We have amazing people. We can promise you will work with some of the smartest and most interesting people in the industry. We work hard but we always have fun doing it. We care deeply about each other and take our “no jerks” rule very seriously.
  • We value development. We are a high-performance organization that is always challenging ourselves to continuously grow. That means we maintain a growth mindset in everything we do and invest deeply in employee development. You’ll need to be great to get hired here and we promise you’ll get even better.
  • We care about you. We offer competitive health, dental, and vision benefits for employees and their dependents, a monthly gym reimbursement to support your physical health, and a monthly commute allowance to make your trips to and from work easier.
  • We invest in your future. We offer competitive compensation and a 401k plan with up to a 4% employer match. We also provide all employees with Kindles and reimbursement for relevant conferences, training, and education.
  • We want you to love where you work. We have great office spaces located in the heart of SoHo NYC and Cambridge, and offer daily catered lunches to keep your hunger at bay. We’re also very remote-friendly—we use Slack to communicate across the company—and all remote employees have the opportunity to take an all-expense-paid trip to our office to get quality in-person time with the team at least once a year. We also allow employees to customize their workstations to meet their needs—whether remote or in office.
  • We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • CLanguages
    • RLanguages
    • F#Languages
    • jQuery UILibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ConsulDatabases
    • ZKDatabases
    • Google AnalyticsAnalytics
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • MailChimpEmail
    • MarketoLead Gen

Location

Easy to access for employees both in and outside of NYC, our HQ is located in the heart of trendy SoHo.

An Insider's view of DigitalOcean

What are some social events your company does?

We host an annual Shark Week where the entire company comes together for a week of learning, team time, opportunities to network cross-functionally, social activities, and more. We also host internal Hackathons (or Shark-a-hacks, as we call them) twice a year along with an annual Shark Day!

Olivia

Senior Manager, People Operations & Analytics

What projects are you most excited about?

I'm really excited about our Managed Databases and App Platform offerings. Getting started on a new project can be hard, let alone the overhead of setting up infrastructure. With our App Platform and Managed Databases, developers can focus their attention on writing code.

Greg

Engineer II

What makes someone successful on your team?

Success on my team is fueled by my team’s mutual respect and trust. My team has given me all of the necessary tools needed to get the job done and I am trusted to contribute to company projects that will transform the business. It is invaluable to be surrounded by a team that is just as committed to my success as I am!

Melonie

People Operations Associate

What is your vision for the company?

DO is in a unique position as the entry point to the internet for 500,000 customers today, and with the potential to reach many millions more over time. We have an incredible opportunity to help the world's developers and entrepreneurs test their ideas, build their business and realize their dreams.

Yancey

CEO

What unique initiatives do you have that encourage innovation?

DigitalOcean sources meetups, conferences, projects, non-profit organizations, student-run hackathons, and individual developers who create useful content. The ethos here is community driven, and based on love, so we go out of our way to support developers and entrepreneurs who are creating meaningful technologies and businesses.

Daniel

Senior Developer Relations Manager

What are DigitalOcean Perks + Benefits

DigitalOcean Benefits Overview

DigitalOcean benefits offerings vary by region. You can expect to enjoy things like:
- Full Health Coverage: Fully paid health benefits for all our employees.
- Commuter Benefits: Local employees receive a monthly metrocard or equivalent reimbursement for remotees
- 401k Plan: It's never too early to start saving. DigitalOcean matches up to 4% of every employee's salary
- Education Support: All employees receive reimbursement for conferences, training or education
- Fitness &. Wellness Stipend: $100 per month to support your physical & mental health
- Internet & Phone Stipend: $200 per month to help support your WFH setup
- WFH Stipend: Ensure our employees are as comfortable as possible WFH!
- Monthly snack & coffee home deliveries
- Custom Workstations: Mac? PC? Linux? We’ll hook up your rig with your preferred equipment
- Flexible Vacation Time: Take the time you need to live a balanced and fulfilling personal life
- Headphones: Up to $100 for headphones of your choosing
- Teambuilding & Social Events: Hackathons, Shark Week (our annual company retreat), team offsites, anniversary parties and more

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Diversity employee resource groups
We launched our first 4 ERGs in June 2021
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
DigitalOcean's team fitness initiatives include In-office yoga.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
DigitalOcean gives employees unlimited PTO
Paid holidays
Paid sick days
Employees receive unlimited days of paid sick leave.
Office Perks
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Happy hours are hosted once per week in the warmer months.
Relocation assistance
Fitness stipend
DigitalOcean reimburses its employees up to $100 per month for fitness services and activities
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
DigitalOcean hosts lunch and learn meetings weekly.
Promote from within
Mentorship program
Continuing education stipend
Customized development tracks
Paid industry certifications

More Jobs at DigitalOcean

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about DigitalOceanFind similar jobs like this