Overview
The Sill seeks an executive level marketer to oversee our direct-to-consumer, omni-channel brand—a role that spans brand strategy, product development and merchandising, content creation and community-building. The opportunity is highly entrepreneurial—requiring a leader with ambition to grow The Sill into a category leading company.
Location
This role will be located at The Sill’s headquarters in New York City, with up to 15% travel.
Reporting
This role will report directly to the CEO and serve as a key leader in running the company.
Role Description
The Head of Brand will oversee all aspects of brand marketing, driving the annual marketing and product launch calendar, including: brand strategy, public relations, content creation, community-building and events, social media, creative direction, physical product strategy and development, merchandising, and visual merchandising, for e-comm and brick-and-mortar. The Head of Brand will also support other business functions as needed: sourcing and procurement, retail operations, customer acquisition, retention, and digital marketing, customer experience, business development and partnerships. You will be a direct report of, and partner to, the CEO of the company. As a leader in the company, you will also help the CEO reinforce the vision of the company and formulate, communicate, and track the company OKRs that are relevant to your department. The ideal candidate is a seasoned brand marketer with direct, hands-on experience across physical product strategy and development and merchandising—with a keen understanding of the connection between brand, product, merchandising, and its community of customers. The role requires vision as well as exceptional business acumen, a track record of execution, incredibly high EQ, and the ability to inspire, motivate, and mentor teams.
Areas of Responsibility
Overall, responsible for oversight and integration of brand marketing, creative direction, physical product development, merchandising and community efforts for The Sill. Your success will be measured by our ability to grow organic brand awareness, and build a community of passionate customers with an exceptionally high rate of brand engagement and purchase frequency. KPIs include organic engagement and WOM, as well as purchase frequency in support of LTV.
● Serve as a thought leader and key deputy to the CEO, as well as serving as a key partner to other functional leaders across the business.
● Oversee strategic planning and operationalization of the plan including cascading goals and ongoing tracking of performance against goals as it relates to your departments.
● Directly manage: Brand Director, Art Director, Merchandising Director, and their team of direct reports, agencies, and contractors; while owning physical product strategy.
● Lead and oversee The Sill’s brand marketing: brand strategy, public relations, social media, community and events, with the goal of increasing The Sill’s organic brand awareness—building trust and love in the brand, while evangelizing the category and developing a network effect leveraging our most passionate customers.
● Lead and oversee creative direction: art direction and visual merchandising, ensuring the brand is communicated with consistency across all channels and mediums, while helping to evolve our expression.
● Lead and oversee product strategy and development across all channels (e-commerce, brick-and-mortar retail, and partnerships); define long-term and seasonal assortment strategies across all categories to meet or exceed business and brand goals
● Lead and oversee merchandising across all channels, including visual merchandising for stores and website real estate
● Maintain intimate understanding of competitive/category landscape along with micro and macro market trends and consumer insights.
● Work cross-functionally with Finance on planning, budget creation and management
● Work cross-functionally with the Operations teams to develop processes to optimize multi-channel product launches, visual merchandising, community programming and partnerships; as well as to optimize our assortment through ongoing productivity analysis
Qualifications & Key Traits
● 12+ years experience in marketing and merchandising leadership roles
● A dynamic, empathic leader able to inspire the people who work for you and around you
● Excellent interpersonal and communication skills, both written and verbal with the ability to communicate complex ideas simply and effectively
● A track record of demonstrable results through strategic vision, team leadership, and strong program execution.
● E-commerce, retail and/or direct-to-consumer expertise, with a customer first outlook
● Proven ability to thrive in a fast-paced environment and a “roll up your sleeves” attitude
● Passion for The Sill’s mission and vision and embodiment of our core values
● Strong project management and prioritization abilities with an affinity for collaborating
● Business and financial acumen; solid analytical skills with above standard Excel
● Curious and customer-driven; attuned to brands and trends in the gardening space
● Highly accountable with outstanding work ethic
● Demonstrated strong business judgement with the ability to identify, prioritize, and articulate highest impact initiatives
● BS/BA is required
Our Core Values
CUSTOMER HAPPINESS why we exist
● We place the quality of the customer experience at the core of all we do.
● We act in the service of our promise: Plants Make People Happy.
ALWAYS A STARTUP even when we get big
● We are excited to tackle big problems and change the world. We lead before we follow.
● We pride ourselves on achieving a lot with a little.
● We are optimistic, and have a can-do attitude.
● We are committed to the brand vision.
GROWTH just like our plants
● We are individually focused on learning and leveling up.
● We seek out feedback and expect radical candor.
● We take risks and we’re not afraid to invent, innovate, or flat out fail*.
● We are open minded and welcome diversity—of people and ideas.
● And when the time is right, we give away our legos.
* so long as we learn from the experience
TEAM BEFORE ME
● We are all responsible for The Sill’s success.
● We hold ourselves accountable. What we take on, we own until it is completed.
● We bring up issues quickly and professionally, and have tough conversations respectfully.
● We only get there together.
THE GOLD STANDARD
● We are rigorous in our work.
● We don’t accept inaccuracy or indecisiveness.
● We back up our actions with data, facts, and expertise.
● We communicate clearly and follow processes.
● We take time to understand the implications of our actions by thinking things through to the end.