Head of Content and Campaigns

| Greater NYC Area | Remote
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HEAD OF CONTENT AND CAMPAIGNS

Lead a global content marketing team driving awareness and engagement for Sisense

WHY YOU SHOULD JOIN OUR TEAM:

We are a global company headquartered in New York with offices in SF, Scottsdale, Tel Aviv, London, Melbourne, Tokyo, and Kyiv. Although in today’s online world it really just feels like we’re one big online family! 

As Head of Content, you will be an essential part of our mission. It will be your job to lead the creation of relevant and engaging content for our key audiences — data and analytics professionals, buyers and investors — that will build brand awareness. As part of that job you will lead the ideation and development of content across all of our Sisense properties - including but not limited to our high-performing blog, all of our demand content, the website, video, webinars, and integrated campaigns that grow our brand and drive demand.

The Head of Content Marketing will manage a global team of content managers with members in Tel Aviv, New York — as well as a bench of external freelance writers all over the globe. Our ideal candidate must be a seasoned editorial leader and creative storyteller who can think strategically and act operationally. 

HOW YOU WILL RAMP:

Within your first week you will:

  • Speak with colleagues on the team, executives in the organization and internal stakeholders to better understand what success looks like.
  • Get to know the team you will be managing, understanding their individual strengths and goals.
  • Work with the Sr. Director of Brand Marketing and the VP of Brand and Corporate Marketing to understand our strategic goals related to content and campaigns.
  • Get a handle on current tools and processes, as well as historic performance metrics.

By day 30 you will …

  • Hit the ground running, by beginning to manage the process of content ideation, creation, measurement and reporting.
  • Own the editorial calendar and strategy of all of our content properties (ie. white papers, blogs, web pages, etc).
  • Understand our SEO strategy, and the organic traffic best practices that drive results for our brand.
  • Use metrics to establish, validate and iterate on your content strategy. You should have comfort and experience using content metrics, particularly those related to lead generation and top-of-funnel awareness.

By day 60 you will …

  • Be regularly and programmatically partnering with other teams across the company – product marketing, demand generation, product, HR — to understand their business challenges, and offer up a content solution.
  • Work with our demand generation team to create campaign content that drives pipeline.
  • Take the lead on concepting, creation, project management  and development of full-funnel brand campaigns that include videos, websites, ebooks/blogs, emails and more.
  • Define a brand content strategy across all channels that incorporates educational, corporate, product and thought leadership content.
  • Work with C-level executives and technical experts to source content, and amplify their voices to the market

By day 90 you will ...

  • Drive a high-output content machine that produces hundreds of content pieces per quarter.
  • Be the company’s internal evangelist for content and editorial best practices — a stalwart defender of the written word.
  • Manage a high volume of work, and make progress on important strategic initiatives, while quickly responding to shifting business and market needs.
  • Proactively manage your team’s workload with minimal oversight. You’re a reliable, accountable manager who knows how to get things done and meet deadlines.

 WHAT YOU HAVE ACCOMPLISHED... SO FAR:

  • You should have proven expertise in the B2B technology space (ideally in data and analytics), producing content of all formats for all channels. 
  • Proven leadership experience in an official people management role, preferably leading a global team. 
  • Experience marketing and creating learning and thought leadership content for technical users (developers, data scientists, IT professionals, etc.) is a big plus. You should have experience building content programs that engage both business users and technical practitioners.
  • Deep expertise managing a team creating brand awareness, engagement and demand through content assets like blogs, ebooks, videos, social media, webinars, web pages, advertising, emails and more.
  • Success leading a team to create short-form advertising, social and video copy as well as leading the creation of deeply technical, longform content types like white papers and ebooks.
  • Experience working cross-functionally, partnering closely with design and SME teams, the ability to get buy-in from stakeholders in and outside of marketing.
  • Cultivated strong writing and editorial skills, and significant experience coaching teams of writers and marketers in a fast-paced environment. You should know how to take a piece of good content and make it great.
  • An understanding of the team structures, processes and workflows that will maximize efficiency and let your team create great work at scale
  • Used metrics to establish, validate and iterate on your content strategy. You should have comfort and experience using content metrics, particularly those related to lead generation and top-of-funnel awareness.
  • Experienced at mentoring junior team members and coach them toward content excellence. Grow promising talent into leaders.
  • Experience with freelancer, vendor or agency management
  • The ability to manage past ambiguity
  • A stronger than average opinion about the Oxford Comma
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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • D3JSLibraries
    • jQueryLibraries
    • HighchartsLibraries
    • LeafletLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • GraphQLFrameworks
    • apolloFrameworks
    • MobxFrameworks
    • RabbitMQFrameworks
    • Apache CordovaFrameworks
    • iOS SDKFrameworks
    • Android SDKFrameworks
    • IonicFrameworks
    • MongoDBDatabases
    • RocksDBDatabases
    • MonetDBDatabases
    • SeismicCMS
    • ConfluenceCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

1359 Broadway 4th Floor , New York, NY 10018

An Insider's view of Sisense

How does your team reward individual success?

Employees deserve constant recognition for their hard work and I believe in celebrating individual wins on a daily basis. My team has a Slack channel that allows us to post our wins throughout the day. On a larger scale, we have the Sisense Sizzle, a bi-weekly opportunity for the office to celebrate anniversaries, promotions, peer awards, and more!

Eden

Business Development Representative Team Lead

How do you collaborate with other teams in the company?

Collaboration is in Sisense’s DNA. Sales helps my team grow, bringing in new projects, so we return the favor when they need references or technical advice to help close a deal. R&D helps us develop solutions, so we provide them feedback to improve our product. There’s always a new challenge, but everyone is willing to pitch in.

Max

Solutions Architect

How does the company support your career growth?

Sisense hosts a program that discusses our internal mobility process and skills development to advance your career to the next level. I expressed my interest in a role on the People team in our new San Francisco office, and now I'll be relocating to help grow the engineering team there!

Avril

Technical Recruiter

What is your vision for the company?

My vision for the company is to grow a diverse and professional community of builders who will moonshot their career and accelerate our growth. We strive to empower builders to be their best selves and do their work!

Nurit

Chief People Officer

What kinds of technical challenges do you and your team face?

Delivering an effective BI solution requires data modelling, product customization, and our API to meet customer requirements. With quick access to dedicated R&D mission teams and loads of experience from colleagues, I know that everyone is committed to overcoming these technical hurdles, and this directly contributes to our customers' success.

Chad

Enterprise Business Intelligence Consultant

What are Sisense Perks + Benefits

Sisense Benefits Overview

Sisense Inc. offers a comprehensive benefits program to all eligible employees. Employees are eligible to enroll in the various plans on the date of hire, within 30 days of a qualified life event, or annually during the open enrollment period. We are confident that you will find this benefit package of great value to you and your family.

Medical, Dental and Vision plans, health savings account with employer contribution, flexible spending account employer paid long term and short term disability, employer paid Life Insurance and AD&D Insurance, additional Life and AD&D insurance options, 401K Plan w/ employer match, 10 Paid Holidays, 15 PTO Days, 5 Sick Days, plus additional 4 days off a year, first Friday after each end of quarter we “Come up for Air” (mandatory and doesn’t take away from your vacation days), health advocacy, employee assistance program, generous employee referral program, free stocked kitchens, WellSense programs that include yoga, workout programs, etc to promote healthy/happy employees, discounted tickets (ticketsatwork), paid parental leave, pretax parking/commuter benefits (NYC), Paid Parking (AZ), Employee Experience Program that includes monthly/quarterly events like happy hours, employee outings, summer party, holiday party.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Sisense's offers several Flexible Spending Accounts (FSA) through Wageworks. The programs are: Health Care FSA, Dependent Care FSA, and Commuter Benefits.
Disability Insurance
Sisense's provides short-term and long-term disability.
Dental Benefits
Sisense provides two options for Dental through Delta Dental: DHMO and a PPO.
Vision Benefits
Sisense's Vision Service Plan is covered by VSP.
Health Insurance Benefits
Sisense's health insurance plan is with Cigna and we offer three options, PPO, HSA - High, & HSA - Low.
Life Insurance
Sisense offers employees who work 30 hours or more, basic Life Insurance and employees have the option to elect voluntary Term Life Insurance.
Wellness Programs
Sisense's offers bi-weekly yoga classes and monthly mashups activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Diversity Program
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