Head of Content Marketing at Howl (Greater NYC Area, NY or Remote)

| Greater NYC Area | Remote
Employer Provided Salary: $190,000-$230,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 11:04 p.m. (EST) on Monday, May 8, 2023
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Howl is a new marketplace designed for creators and brands who crave transparent collaboration. 

In the last 10 years, the $20bn influencer ecommerce market has become a critical part of the retail industry. It has evolved into social commerce, a new $1.2 trillion market opportunity (link) requiring new tools, protocols, and technologies for the creator economy. Howl’s tools are designed for humans who know that scale and growth come from working together with consistency and transparency. Howl makes it easy, reliable and motivating to earn even more. That’s what makes Howl the home planet for creator-led growth.

Howl is a remote-first company with a diverse team that reflects our vision. Our private beta launched in mid-2022 and powers social commerce for creators and brands across beauty, gaming, home, fashion, and consumer electronics for both industry leaders like Best Buy, Samsung, Target and cult favorites like Cariuma, Kosas, and Youth to the People. We are a Series A company backed by investors including HighlandX and NEA. 

For more information, visit www.planethowl.com.

About the Role

We’re looking for a Head of Brand & Content Marketing who is responsible for leading and executing marketing programs and campaigns that drive brand awareness for Howl. In this role, you’ll be developing our content strategy, creating and implementing innovative brand campaigns, and overseeing our day-to-day storytelling activities. If you are a strategic thinker with a passion for creating thought provoking and emotionally compelling content, we would love to hear from you!

You’re Excited About This Opportunity Because You Will:

  • Develop and execute our overall content strategy to increase Howl’s brand awareness, education, and engagement
  • Oversee our marketing calendar, ensuring that all content is planned across tentpole moments and aligned with our brand guidelines
  • Create content that breaks through the noise: manage creation and execution of evergreen content and brand campaigns which enable us to share stories across multiple audiences
  • Manage freelance writers while partnering closely with our design team and creative agency to produce high-quality, original content for multiple channels including our website, blog, email, video, podcasts, and influencers
  • Collaborate with cross-functional teams such as product marketing, PR, community, sales, and partnerships to identify opportunities for content creation and distribution; content is effectively integrated into all marketing initiatives and supports business goals
  • Understand channel best practices such as how to use keyword research to weave SEO into your content development process; you know how to design email content that drives engagement and serves our audience at different points in their journey
  • Report on the success and analyze performance to inform future content marketing initiatives, making data-driven decisions to continuously improve performance
  • Stay up-to-date with industry trends and customer insights to incorporate new ideas and best practices into our content strategy—enthusiastically embrace new channels and ways of creating and distributing content

We’re Excited About You Because:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 12+ years of experience in brand marketing, integrated marketing, content marketing, or content strategy; with a proven track record of developing and executing successful content
  • A passion for storytelling and a deep understanding of how to create content that connects with target audiences and drives business results
  • Strong leadership skills and the ability to work in a matrix organization
  • Excellent written and verbal communication skills, with the ability to present complex ideas in a clear and concise manner
  • Highly organized and detailed, whether you’re project managing or writing content
  • Demonstrated ability to analyze data and make data-driven decisions
  • Experience working with CRM and marketing automation platforms
  • Entrepreneurial mindset and ability to deal with ambiguity, flex between high-level strategy and deep execution, in a fast-paced startup environment
  • Experience in the technology, SaaS, creator platform industry preferred

The base salary range for this role is $183,000/yr - $223,000/yr USD.

At Howl, we offer a competitive compensation package inclusive of base salary, incentive pay and stock options. Incentive awards are allocated based on individual performance. Certain roles also have the opportunity to earn sales incentives based on revenue, depending on the terms of the plan and the employee’s role. 

Howl is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • JenkinsLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • AsanaProject Management


Our office was right in the center of Grand Central and very close to Bryant Park. But now we are operating fully remote!

What are Howl Perks + Benefits

Howl Benefits Overview

We offer competitive benefits (both for health insurance and monthly WFH stipends) that support our team members.

Volunteer in local community
We work with external partners to provide mentorship, learning and career opportunties.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We have a 15% pledge for sourcing when building out candidate pipelines
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
We partner with Classpass and NYHRC to offer our employees stipends and discounted memberships
Team workouts
Join us as we Peloton together!
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Match charitable contributions
We have a 200% match on any charitable donations that support the BLM movement or organizations fighting against racial injustices. In 2020, we donated over $40K!
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 100% coverage for both primary and secondary caregivers for 12 weeks. The time can also be taken sporadically across the new child's first year!
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
$500 one-time payment and a $50 a month stipend for continuous support
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks

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