As Head of Editorial, you’ll build an imaginative content marketing strategy that amplifies our award-winning brand, increases affinity, and grows our user base. Working closely with our Head of Brand Marketing, you will be responsible for telling the story of Skillshare and our community through content that engages, informs, and inspires. You’ll help us become a destination for thought leadership in the creative community.

The ideal candidate will be a writing and storytelling pro with a passion for developing and deploying authentic and impactful content across a variety of platforms, including blog, social media, and YouTube — and will collaborate across the company to measure and optimize those efforts. We’ll also look to you to help us build a freelance contributor network, build editorial governance, innovate new content series, and ensure all content is optimized for impact.

This is an exciting opportunity combining creativity, energy, and positivity alongside diligence, attention to detail, and a passion for excellence — all at a mission-driven organization committed to inspiring discovery through creativity.

What you'll do:

• Develop thoughtful and engaging content that positions Skillshare as a thought-leader among creatives and is optimized for search and user experience across all channels, touchpoints, and devices
• Work with Content, Community, and Product teams to develop and maintain go-to-market and distribution plans for Originals and Top Teacher content
• Maintain editorial governance to ensure consistency across the organization and beyond
• Ensure steady yearlong, multi-channel publishing cadence that drives acquisition, engagement, and retention
• Collapse content to have saliency across social and owned brand channels, with a focus on driving consumption and shareability
• Develop and drive content marketing KPIs and ongoing optimizations that drive growth
• Engage our target market via contextually relevant content integrations
• Conduct periodic competitive audits and stay up-to-date on best practices in organic content marketing, including SEO, social media, and other channels
• Create and deliver executive presentations on content marketing programs that articulate the business goal behind each piece of content or campaign and results
• Build and lead a team optimized for speed and impact, with a strong focus on cross-functional collaboration and transparency

Why we're excited about you:

• You have a proven track record setting and driving cross-functional content strategies across multiple formats
• You have exceptional editorial skills and a deep understanding of how to craft and evolve narratives, guide contributors, and keep creative workflows on track
• You are fluent in content categorization, distribution, and measurement and are skilled at using information hierarchy, imagery, and design to clearly communicate a message
• You love designing and using performance metrics to make decisions
• You collaborate well and love building and developing high performing teams in a fast-paced environment
• You have effectively leveraged third-party sites, skill learning platforms, communities, etc. to engage audiences 
• You welcome feedback and are accustomed to speed
• You possess a journalistic eye and process to evaluate what makes a story a story
• You’re excited by growth stage environments, passionate about wrestling things to the ground, and not happy waiting for someone to tell you exactly what to do

Why you're excited about us:

• Impact: You’ll be leading the charge on building a world-class content marketing organization and driving the next phase of growth for Skillshare.
• Growth: You’ll get to build and grow a team and work with them to develop a distinct and compelling voice that will be shared with millions across the globe.
• Our team: We have a passionate, talented team that is a lot of fun to work with.
• Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
• Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC, Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.