Head of Content Marketing

| Greater NYC Area
Content is at the heart of Skillshare. As the Head of Content Marketing, you’ll build an imaginative content strategy that amplifies our award-winning brand, increases affinity, and grows our user base. The right candidate is a writing and storytelling pro who has a passion for developing and deploying authentic and impactful content across a variety of platforms and is obsessed with measuring and optimizing those efforts. 

What you'll do:

  • Develop thoughtful and engaging content that positions Skillshare as a thought-leader among creatives and is optimized for search and user experience across all channels, touch points, and devices
  • Work with Content, Community, and Product teams to develop and maintain go-to market and distribution plans for Originals and Top Teacher content
  • Maintain editorial governance to ensure consistency across the organization and beyond
  • Ensure steady yearlong, multi-channel publishing cadence that drives acquisition, engagement, and retention
  • Collapse content to have saliency across social and owned brand channels, with a focus on driving consumption and shareability
  • Develop and drive content marketing KPIs and ongoing optimizations that drive growth
  • Engage our target market via contextually relevant content integrations
  • Conduct periodic competitive audits and stay up-to-date on best practices in organic content marketing, including SEO, social media, and other channels
  • Create and deliver executive presentations on content marketing programs that articulate the business goal behind each piece of content or campaign and results
  • Build and lead a team optimized for speed and impact, with a strong focus on cross-functional collaboration and transparency

Why we're excited about you:

  • You have a proven track record setting and driving cross-functional content strategies across multiple formats
  • You have exceptional editorial skills and a deep understanding of how to craft and evolve narratives, guide contributors, and keep creative work streams on track
  • You are fluent in content categorization, distribution, and measurement and are skilled at using information hierarchy, imagery, and design to clearly communicate a message
  • You love designing and using performance metrics to make decisions
  • You collaborate well and love building and developing high performing teams in a fast-paced environment
  • You have effectively leveraged third-party sites, skill learning platforms, communities, etc. to engage audiences 
  • You welcome feedback and are accustomed to speed
  • You possess a journalistic eye and process to evaluate what makes a story a story
  • You’re excited by growth stage environments, passionate about wrestling things to the ground, and not happy waiting for someone to tell you exactly what to do

Why you're excited about us:

  • Impact: You’ll be leading the charge on building a world-class content organization and driving the next phase of growth for Skillshare.
  • Growth: You’ll get to build and grow a team and work with them to develop a distinct and compelling voice that will be shared with millions across the globe.
  • Our team: We have a passionate, talented team that is a lot of fun to work with.
  • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
  • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare
Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC and Crain’s, one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • WebpackLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • YiiFrameworks
    • MySQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

Our office is located in the heart of Flatiron (close proximity to 4,5,6,L,N,Q,R,W). The team loves exploring new lunch spots & taking coffee walks.

An Insider's view of Skillshare

What’s the vibe like in the office?

We balance being both focused and flexible in our office. In this kind of fluid environment, we can seamlessly ease in and out of individual heads-down time to group sessions; from meditation to collaboration; from desk to the lounge. The vibe lends us the freedom to play to our strengths and value our differences in working styles.

Jenni

Senior Product Designer

How do you collaborate with other teams in the company?

Cross-team collaboration is frequent and organic at Skillshare; we foster a uniquely friendly atmosphere of openness and shared purpose. Through cross-team threads, project-based meetings, comments on RFC's, pull request reviews, Q&A sessions, and, of course, simple conversations, collaboration commonly happens across a table or across time zones.

Justin

Engineering Manager

How has your career grown since starting at the company?

Skillshare has supported my career growth and trajectory tremendously. I started here 3 years ago on the Community team, but after discovering a passion for coding, Skillshare provided me with a mentor and on the job time to learn. It's been two years since I switched careers, and I'm so grateful that I get to come in and keep learning every day.

Callan

Software Engineer

How do you make yourself accessible to the rest of the team?

As a management team, we strongly believe in making ourselves accessible. This includes: 1:1s with direct reports, skip-level meetings, team-wide meetings, coffees with people across departments, and attending team events. More broadly, we apply the same foundational rule we all learned in kindergarten: treat people the way you want to be treated.

Sabrina

VP, Operations

What kinds of technical challenges do you and your team face?

We're in an exciting position - we have a product that we believe in and a community that believes in us. The question we face is: how can we build a platform which works for the Skillshare of today, but will scale to the needs of the Skillshare of the future? It’s not enough to keep up with growth; we must build for where our growth will take us.

Samantha

Director of Engineering

What are Skillshare Perks + Benefits

Skillshare Benefits Overview

At Skillshare, we strive to create an inclusive culture in which each person is compensated fairly, has robust learning and development opportunities, and feels supported in bringing their whole self to work. We also believe that doing your best work means living a full life – that means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
In addition to our social committee, we have dedicated Diversity & Affinity groups in which team members decide to come together around a shared identity or background.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both short- and long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Company Equity
Read more about how we think about equity compensation here: https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b
Child Care & Parental Leave Benefits
Generous Parental Leave
Skillshare offers 14 paid weeks of paid parental leave to both birth-giving and non-birth-giving parent/s.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide catered lunch on Monday, Wednesday, and Friday each week.
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Skillshare creates professional development opportunities by offering an annual budget to attend external conferences, in addition to ongoing internal learning programming.
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

In addition to the above, we also offer a number of perks around flexibility – including the option between a 1-month bonus or sabbatical at your 3-year mark, and the ability to work remotely for up to a month from anywhere in the world when you've been on the team for one year.

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