Our Demand Generation team has one mission: create pipeline for our hungry sales teams. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning international expansion. You coach our US Paid Marketing Manager. 

Within 1 month, you will:

• Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
• Collaborate with our US Paid Marketing Manager to create your 1st marketing experiments on paid channels
• Upskill on how to manage our remarketing campaign

Within 3 months, you will:

• Own the US Demand Gen budget
• Be accountable for US SQL (Sales Qualification Lead) and cost/SQL targets
• Start coaching our US Paid Marketing Manager
• Define and execute your marketing experiment roadmap to monitor & improve every marketing touchpoint
• Partner with US BDRs to improve lead follow up and increase conversion rate of MQL (Marketing Qualified Lead) to SQL
• Be the US Sales team point of contact for all marketing-related questions

Within 6 months, you will:

• Collaborate with the rest of the US marketing team (US copywriter, US event manager, Brand team) to create more ambitious & complex campaigns
• Unlock new acquisition channels to scale demand generation in the US
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Within 12 months, you will:

• Convert the learnings from your marketing experiments into strategic insights to build the US marketing roadmap

The Skills Set

• Min. 4 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
• Good understanding of SEM (Google Ads) and Social (LinkedIn Ads and/or Facebook Ads): you understand what our Paid Marketing Manager is doing and can challenge him
• Good command of marketing automation tools (Marketo, Pardot, Hubspot) and Salesforce
• Data-focus: you start with numbers. You’re driven by performance. 
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
• Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own. You handle uncertainty well and quickly adapt in an hyper-growth fast-changing environment
• Written communication: your written communication is structured and crystal-clear
• Experience with coaching / management is a plus but not compulsory. However, you should definitely be willing & excited to coach :)
• Experience with ABM campaigns is a plus
• Enthusiasm for our culture explained here

What We Offer

• Compensation. Competitive salary + equity
• Benefits/Perks. Comprehensive medical, vision and dental insurance. 401k matching starting Day1. Generous parental leave policy. Level up your skills with our very own platform. Apero with team members from around the world. 
• Balance. We offer 20 days of annual PTO + 5 days for sick leave + holidays! We are remote-friendly and promote flexible work hours.
• Culture. Be a part of a global team. We are powered through our culture called Convexity (ask us about it)! Make an impact in a high autonomous, low authority and highly nimble environment. 

#LI-MKN

Who We Are

360Learning empowers Learning and Development teams to drive culture and growth through Collaborative Learning. Our learning platform combines collaborative tools with the power of an LMS, enabling high-growth companies to unlock learning based on collective expertise instead of top-down knowledge. 360Learning is the easiest way to onboard new employees, train customer-facing teams, and develop professional skills–all from one place.

360Learning powers the future of work at 1,500 organizations, including Toyota, Criteo, and Airbus. Founded in 2012, 360Learning has raised $240 million, with 300+ team members across New York, Paris, and London. You can learn more in this blog post from our CEO: https://360learning.com/blog/top-down-management/.

Learning Includes Everyone.

In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!