Head of Demand Generation

| Greater NYC Area
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About Us

Riskified is the AI platform powering the eCommerce revolution. We use cutting-edge technology, machine-learning algorithms, and behavioral analytics to identify legitimate customers and keep them moving toward checkout. Merchants use Riskified to increase revenue, prevent fraud, and eliminate customer friction. Riskified has reviewed hundreds of millions of transactions and approved billions of dollars of revenue for merchants across virtually all industries, including a number of Fortune 500 companies. Our customers include Wayfair, Wish, Peloton, and more. 

About the Role

Riskified is looking for an experienced, dynamic, growth-oriented Demand Gen leader to create, execute, and drive online and offline programs that help build our sales pipeline. This result-oriented person will own the overall marketing demand generation strategy and vision including: Digital, SEM, SEO, ABM, campaigns, events and additions to the marketing technology stack. 

Successful candidates will have experience at fast growing companies and know how to scale demand generation. We are looking for someone that is a self starter, smart, driven, creative and knows how to iterate deliberately to generate success.  The person should have hands-on and managerial experience owning demand gen and be proficient at working with all forms of marketing automation, advertising, events and ABM. For our market, it’s not about reaching the masses, it’s about developing engagement via strategic, highly targeted campaigns. We are looking to ensure that we reach the prospects that we care about and engage with them deeply.

The Vof Demand Generation will lead a team of marketers across geographies and report to the VP of Marketing. The role is based in New York and will include limited travel, both domestic and international.

What You'll Be Doing
  • Fill the sales pipeline and accelerate the velocity of prospects. 
  • Develop and align your growth plan internally across departments. Partner with and provide expertise to business development and sales teams on demand gen programs and approaches.
  • Manage the buyer’s (and influencer’s)  journey.  Understand our buyer personas.  Ensure that we are reaching and engaging with all of our prospects. Optimize our approach to lead  nurturing.
  • Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, video,  web, display, live/digital events, etc. Identify and test new methodologies.
  • Leverage data to make smart decisions. Accurately measure and communicate the value and ongoing impact of demand gen investments. Optimize investments accordingly.
  • Work with marketing and revenue ops to put in place the proper lead management/scoring/routing processes and ensure no lead is left behind.
  • Employ proven ABM strategies when needed for specific accounts.
  • Bring creativity and innovation to our events while executing at an exceptionally high level.  Drive prospects and engage customers at conferences, seminars, dinners, and customer summits. 
  • Create a strong  team where you motivate and mentor your team members and build a culture of accountability.
Qualifications
  • 10+ years of marketing experience in driving B2B demand generation.
  • A minimum of 2 years of team leadership.
  • Intimate knowledge of marketing technologies for everything from contact database  building to digital to ABM.
  • Specific knowledge of the MarTech landscape including proficiency with Salesforce and  Marketing Automation.
  • Experience generating demand on a global basis.
  • Crisp communication capabilities.
  • Strong  project management and process improvement skills.
  • Understand the science of demand gen and the art of great marketing.
  • Bachelor’s degree or equivalent experience; Master’s degree is a plus.
Life at Riskified

We are a fast-growing and dynamic startup with 500+ team members between our offices in Tel Aviv, New York City, and Shanghai. We value collaboration and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us.

Some NYC Benefits & Perks:

  • Fully-covered medical, dental, and vision insurance from your first day
  • Stock options for all employees, 401(k) + matching, commuter benefits
  • Catered lunch, team events, healthy snacks, yoga, pilates, soccer league, and more
In The News

Fortune Magazine: 25 Best Workplaces in New York

Announcing Riskified's $165M Funding Round

Inc Magazine: Best Workplaces 

Built In NYC: 100 Best Workplaces

Crain's: Best Places to Work in New York City

TechCrunch: Riskified Prevents Fraud on Your Favorite eCommerce Site

Calcalist: Riskified is the Most Promising Startup in 2019

Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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Location

220 Fifth Ave., New York, NY 10001

An Insider's view of Riskified

How do you collaborate with other teams in the company?

As an Integrations Engineer, I sit with multiple stakeholders - the Customer, Sales, Product, Data Integrity, & Go-Live, to name a few. Whether a merchant has a new problem for us to solve or we're launching a new product, we maintain close contact to ensure we're on the same page, & deliver the best product & experience to our customers.

Jonathan

Integrations Engineer

How has your career grown since starting at the company?

I've been given the opportunity to work on increasingly larger deals that continue to stretch me in new ways. I've been able to work directly with the executive team and contribute meaningfully to the business. I feel valued and challenged on a daily basis and look forward to continuing to grow my career with the company.

Merrin

Account Executive

How do you make yourself accessible to the rest of the team?

I have weekly 1:1s with my team & quarterly 1:1s with all employees and they know they can come to me at any time. Making myself accessible to my team & the rest of the company is extremely important in my role and will always be one of my top priorities. It is important for employees to know they have someone they can trust & go to for anything.

Lorrie

Director, People Operations

What’s the vibe like in the office?

The vibe at Riskified is equal parts hustle and fun. Everyone is highly supportive and collaborative, which builds a genuine sense of unity in the office while making it very encouraging for everyone to excel in their positions.

Add in the amazing NYC views, adorable office dogs, and a well curated kitchen and you truly feel grateful to be here.

Arun

Director of Integrations

What are Riskified Perks + Benefits

Riskified Benefits Overview

Healthcare - Full medical, dental, and vision insurance from your first day
Stock - Stock options for all employees
Financial Benefits - 401(k) + matching with immediate vesting, commuter benefits
Professional Development - Customized training courses, company-wide learning, volunteering opportunities
Snacks and More - Fully stocked kitchen with healthy snacks, catered lunch, lunch stipend, weekly happy hours
Celebrations and Activities - Overnight getaways, team events, birthday breakfast, yoga, pilates, soccer, basketball, and more

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Diversity
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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