Head of Email & CRM

| Greater NYC Area
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About us:

At Resident, we believe in the power of home. It’s your personal domain, a place of endless possibilities where your dreams come true. We create products that inspire you to embrace all that your home could be, whether it’s sleeping on the most comfortable mattress, or kicking back with friends on a sofa you customized. Because your home is a reflection of you. And that’s a beautiful thing.

Our approach to work is also centered around you. We want to help you dream, innovate, and grow into the next phase of your career. Resident has been called one of the fastest growing direct-to-consumer businesses in the industry, and we’re looking for fresh thinkers and risk-takers to help us grow our brand. If you’re a dreamer ready for a new challenge, Resident might be the home for you!

About the role:

We're on the lookout for someone to lead our Email and CRM activities. Through a cross-channel approach, this role will create roadmaps for optimal growth, guiding customers from first visit to first purchase with the ultimate goal of driving customer lifetime value and building brand loyalty overtime. The ideal candidate understands the customer lifecycle and how to deeply engage individuals at each stage of the funnel.

We’re looking for someone who is data-driven and is not afraid to roll up their sleeves to get the job done.

What you'll be responsible for:

  • Define cross-channel communication and strategy across multiple brands and multiple channels (email, SMS, direct mail, landing pages)
  • Create, implement and test optimal strategies for engagement, conversion and cross-sell to ultimately develop “CRM playbook”
  • Identify best segmentation strategies and optimal targeting for all touch points in our multi-channel trigger programs
  • Track and analyze cross-channel performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, or quarterly)
  • Work cross-functionally with all teams to implement strategies for growth, user journey, and brand experience
  • Hands-on work on setting up and running email campaigns and promotions

 

Qualifications:

  • Bachelor’s Degree with a minimum of 9+ years of email/cross-channel marketing experience in ecommerce/direct to consumer goods
  • Must have experience with working directly in an ESP and have some understanding of HTML code
  • Must be well-versed in building segmentation and understanding data
  • Must understand CAN-Spam laws and best practices in deliverability
  • Proven ability to a self-starter, multi-task, deliver exceptional results and motivate others in fast-paced, dynamic environment
  • Strong decision making and problem-solving skills
  • Exceptional data-driven & analytical, organizational and interpersonal skills Enthusiastic attitude and a self-starter

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • After EffectsDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • TrelloManagement
    • WordpressCMS
    • ReactJSCMS
    • Five9CRM
    • KlaviyoEmail
    • ConvertFlowLead Gen

Location

Our office is in the heart of Flatiron, right near Madison Square Park and Gramercy Park. We think it's the best place to work in New York City. We also offer a hybrid work environment. Come in when you want - we have space for you!

An Insider's view of Resident

How has your career grown since starting at the company?

My career at Resident has elevated beyond my expectations. Since day one (when we were just 6 in NYC) my role at the company has evolved into what I call a full-stack marketer. If you thrive in a collaborative and red-tape free environment, where breaking the standards is applauded, then you’d love working here!

Junior

Head of Programmatic & YouTube

How do your team's ideas influence the company's direction?

Everyone at our company has a valid voice and opinion; Since we are all about testing ideas we've worked hard to create channels for feedback from team members. Ideas have directly affected product design both physical and digital as well as the marketing and creative strategy.

Scott

Chief of Staff

What are Resident Perks + Benefits

Resident Benefits Overview

Resident provides a comprehensive health and wellness benefits package, 401k match, "equity for all" incentive program, as well as a WFH office stipend, a cell phone stipend, and the best perk of all – a free mattress (any one we make!) so our employees can relax after a hard day’s work!

Culture
Volunteer in local community
Resident is proud to partner with VolunteerMatch.org to help give back to the customers and communities we love.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
4-day work week
Day off for your birthday
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
President's club
Employee awards
Flexible work schedule
Resident provides employees with a flexible work schedule that includes flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Inclusion is one of our values and it starts at the top. We are proud to have assembled a talented and diverse team of strategic leaders across the globe.
Mandated unconscious bias training
This is a required part of our onboarding. We've also partnered with outside DEI workshops to help us create deeper cultures of inclusivity, connectedness to make a positive impact in the world.
Diversity manifesto
Mean gender pay gap below 10%
Hiring practices that promote diversity
We are proud to recruit from a wide variety of hiring sources, specifically engaging in groups that have been traditionally underrepresented in recruitment globally.
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Resident employees can contribute up to $2,700 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Discount on pet insurance via Petplan.
Wellness programs
Team workouts
We have led company-wide Zoom fitness sessions including yoga and meditation.
Mental health benefits
Mental health is very important to us. We have new Wellness initiatives and partnership for physical, social and mental health. We also have Resident "Disconnect Days" to make folks take a break!
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Resident provides employees with a 401(k) matching plan managed by Mass Mutual. We match 100% of contributions up to 3% and 50% of contributions up to 5% of an employee's annual gross pay.
Company equity
Performance bonus
We're proud of our monthly Culture Awards and reward folks for their performance with our values of Customer Love, Big Thinking, Inclusivity, Excellence and Forward Thinking.
Pension
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Restricted work hours
Varies by team
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Sweet, salty, crunchy, and creamy. We've got them all! Plus, all kinds of coffee :)
Some meals provided
Resident employees get lunch on Tuesday and Thursday.
Company-sponsored happy hours
Onsite office parking
Pet friendly
Resident's pet policy is occasional bring your dog to work on Friday.
Recreational clubs
We have re-imagined what the new office looks like in 2020. Our Slack channels have groups such as basketball and bookclubs. We also started "Resident's Got Talent" to showcase our folks!
Relocation assistance
Fitness stipend
We have group yoga, meditation and fitness bootcamps you can do virtually in 2020 with some wellness partnerships on the company!
Home-office stipend for remote employees
We want to make sure you're set up for success at home so we give an office stipend to fit nicely with your Zoom backgrounds!
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Resident offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition reimbursement
Varies by team
Lunch and learns
Resident hosts lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Continuing education stipend
Varies by team
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Varies by team
Personal development training
Virtual coaching services

Additional Perks + Benefits

At Resident, we pride ourselves in our creative, innovative, and collaborative company culture. We are a remote-first company in the US, and we’ve been doing this WFH thing since we were founded in 2016 (now in 32 states and counting!).

Our values guide everything we do – Excellence, Big Thinking, Inclusivity, Customer Love, and Forward Momentum. We are a growing company, so there’s a lot of work to do, but we don't underestimate the importance of work/life balance. In fact, we encourage our employees to take the time they need with our “take what you need” vacation policy.

Resident provides a comprehensive health and wellness benefits package, 401k match, "equity for all" incentive program, as well as a WFH office stipend, a cell phone stipend, and the best perk of all – a free mattress (any one we make!) so our employees can relax after a hard day’s work!

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