This is a Head of Growth Marketing position at a stealth health tech and consumer goods company launching out of Redesign. The company is on a mission to improve people’s well-being by bringing to market a modern sleep wellness solution grounded in truth and supported by the latest in sleep science, data, and technology.  

About the role

SleepCo is looking for a Head of Growth Marketing to join our rapidly growing company during its foundational stage. The ideal candidate is a passionate and experienced growth marketing leader who combines strong creative and analytical skills. A results-driven business builder who can quickly orchestrate across the mix to deliver rapid growth and a long-term sustainable business. This person is responsible for all acquisition and retention strategies and execution and successfully achieving core KPIs.. You will prudently build a small team and/or use outside resources..

To succeed in the role, you must be a strong strategic thinker and hands-on problem solver and do-er. You will have experience balancing excellence with moving fast. You must be a truth seeker and problem solver, have a high sense of urgency, be highly adaptable, eager to take on new challenges, and a collaborative leader.

Key Responsibilities:

• Responsible for creating strategies and plans to drive sustainable revenue, new customer acquisition, cross and upsell, and intelligent retention programs.
• Establish company-wide marketing KPI and reporting infrastructure. 
• Own overall marketing forecast and performance model. Have a close pulse on underlying drivers and performance KPIs.
• Continuously optimize across acquisition and retention programs to improve KPIs, our CAC:LTV ratio and decrease overall marketing payback periods.
• Customer acquisition - Uncover new opportunities to acquire customers efficiently and at scale through leveraging our distribution channels, partners, and our digital and offline marketing channels.
• Play a key role in evolving, defining, and driving our acquisition KPIs, analytical systems, and business processes.
• Own SEO strategy, execution, and optimization.
• Direct our marketing analytics and automation technology strategy and implementation. Guide and partner with the engineering team.
• Develop processes to ensure flawless cross-functional planning throughout all phases of development to production and execution
• Create an accountable team culture that balances risk-management and cost controls with speed to market and groundbreaking marketing innovation.
• Gain buy-in and alignment across all key stakeholders.
• May own other responsibilities depending on skillset and experience.

What You’ll Have:

• 8+ years of acquisition, conversion optimization, and retention marketing experience in a high growth consumer tech organization. Previous CPG experience a plus.
• User acquisition experience across a full range of paid offline & digital channels.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and discussions, action plans and campaigns that drive objectives
• A consistent track record of exceeding overall acquisition and retention goals, with the ability to communicate strategies, successes, and learnings.
• Sophisticated perspective on marketing mix allocation, attribution, LTV/CAC and sustainable acquisition.
• Analytics-savvy and up-to-date on innovative tools, platforms, and resources to develop a data-driven team with the agility to pivot in real-time
• You thrive in a fast-paced, unstructured, high growth environment.
• Self-starter, organized, able to deliver results and progress on time and within budget.
• Ecommerce experience required, omnichannel and subscription revenue experience a plus.
• Bachelor’s degree.

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Redesign Health is a healthcare innovation platform. We bring together entrepreneurs, industry experts, and investors to launch companies that transform the healthcare system and empower people to live their healthiest lives. Our first companies include Candid, Lively, Ever/Body, and Vault Health. We’re capitalized with $250mm+ in permanent capital from world-class institutional investors and entrepreneurs.

Redesign’s mission is to empower people to live their healthiest lives by elevating patient experiences, increasing information transparency, and democratizing access to high-quality healthcare.

Our vision is to connect extraordinary people and ideas with capital and resources to create better healthcare solutions.

At Redesign, we value achieving results thoughtfully, quickly, and compassionately. To give a sense of what our team is all about, these are the values that guide our work:

• Solve for impact: Healthcare is complex and opaque, but we’re positioned to meet the challenge. If not us, then who?
• Patients first: We are all consumers of healthcare. We create real solutions for real needs.
• Outcome over egos: Our work is bigger than us. What we’re building together is greater than the sum of the parts.
• Bias for action: We move fast, but we’re deliberate. We don’t delay success or failure.
• Continuous learning: We seek feedback early and often. Iteration and insight allow us to connect the dots and are key to our process.
• Practice good intent: We take our work seriously, but we’re never too busy to be kind.

We are a proud Equal Opportunity Employer and want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or other applicable legally protected characteristics. We choose our team members based on merit and business needs. It's the right thing to do.