AB Tasty
Today’s customer journey is complex. We help companies optimize it every step of the way.
New York, NY
Hybrid

Head of Marketing - USA

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AB Tasty (www.abtasty.com) helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users.  AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and user experiences across digital properties.

We must be on to something since we're proud to say we have:

  • 600+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
  • 170+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
  • Raised $17 million of series B funding to further grow U.S. operations
  • Bonus: we're nice, too, we promise!

2 prerequisites if you want to join the AB Tasty team:

  • Be a genuinely nice person! (we take this one seriously, it's half the battle in the recruitment process)
  • Have a passion, whatever it may be :)

 

AB Tasty is looking for a creative and organized Head of Marketing to lead the US Marketing team. The position is based in our NYC office and will report to the CEO. If you are a technical, data-driven marketer who loves innovation and champions the customer, AB Tasty is looking for you.

The Head of Marketing will be responsible for all marketing initiatives to drive traffic, engagement, and leads that deliver sales value and customer retention.  In his role, you will drive strategy and a marketing roadmap as well as manage and execute the various marketing efforts to support hitting growth goals for AB Tasty.

You will help determine product/market fit and scalability through rapid testing across a mix of marketing channels, content, and targeting. You will also help guide the product strategy by critically thinking through the customer experience, value proposition and messaging.

As well as manage a marketing budget and campaign execution as well as track performance and be responsible for meeting company growth goals.

What you will do

  • Lead the marketing function at an "internal startup" within a fast growing company.
  • Develop targeted marketing campaigns that successfully engage businesses.
  • Manage the US marketing team (2 people, for now, more to come) to help them reach their goals and develop their skills.
  • Develop and manage the marketing roadmap and ensure deadlines are met.
  • Collaborate with key stakeholders from different functional areas to achieve common goals.
  • Forecast, track and manage marketing budget, spend, as well as key funnel metrics.

What we're looking for

  • A minimum of 5 years of experience in marketing and leading a marketing function and team.
  • Must have outstanding and effective English communication skills (oral and written).
  • Excellent knowledge of various marketing channels including digital marketing, content production, PR and events.
  • Ability to lead and inspire the team to achieve the company’s stated goals.
  • Must have a “customer-first mentality”.
  • Management experience leading a team focused on performance and results in a matrix environment.
  • Demonstrated leadership in a cross-functional environment with the ability to lead, influence and shape opinion among a peer group of senior managers.
  • Data-driven and goal-oriented.
  • Strong analytical skills and problem-solving skills.
  • Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • Project management skills and detail-oriented to manage schedules and deadlines
  • within corporate and ongoing campaigns.
  • Experience in digital marketing and/or web analytics tools an advantage.
  • Align with AB Tasty core values: Customer satisfaction, reactivity, team spirit, enthusiasm.
  • Comfortable with working in a fast-paced and dynamic environment.
  • Bachelors in Marketing, E-business or relevant field. MBA in Marketing is a plus.
  • Ability to legally work in the US (sponsorship not available).

BENEFITS & PERKS

  • Competitive salary + bonus
  • Generous PTO
  • 12 Paid holidays
  • Medical, Dental, & Vision insurance, beginning day one
  • 401(k) +company matching
  • 100% commuter reimbursement
  • Monthly team events

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Europe, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k) + 5% match, company equity, happy hours, tons of snacks, and overall fun and casual work environment with great colleagues.

Culture
Volunteer in local community
Volunteer with "Little Essentials", helping to sort donations.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
AB Tasty offers stock options for select roles.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Acme Co. also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
We partner with Vendredi, a platform that allows you to give back.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
AB Tasty covers 100% of commuting costs for its employees
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Generous stipend to purchase a desk + chair
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

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