Head of Marketing

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Company Description

We are Onna: a fast-growing tech startup based in New York and with offices in Raleigh and Barcelona. We're an international team composed of fun, experienced and hard-working individuals on a mission to create real-time search for organizations, no matter where the information is stored. 

Joining us would mean you'd have direct impact on a product used by some of the biggest names in tech to solve global problems in knowledge distribution. Our work environment is fun, quirky, exciting and flexible to your needs.

Job Description

We’re looking for an amazing Marketing Lead to head and kickstart our marketing team in New York. The ideal candidate is an enthusiastic marketing leader with a strategic background and experience in blitz scaling strategy.


You’ll manage all marketing operations, assess and improve existing efforts, as well as draft new strategies to increase revenue and meet goals.

Responsibilities:

  • Establish vision for the Onna brand. Understand buyer personas and ensure our go-to-market organization is represented at enterprise scale.

  • Oversee all marketing materials, creative assets, and website - consistently ensuring Onna’s brand standards are upheld.

  • Lead our content strategy, including case studies, blog posts, product announcements, events, conferences, industry guides, and more.

  • Manage budget and lead a team of marketers executing many different activities to support the field, such as online advertising, ABM programs, field events, partner activities, user groups, industry events/trade shows, and PR.

  • Grow and develop metrics-driven marketing team.

  • Conduct market research and stay updated on competitor positioning.

  • Develop marketing automation workflows.

  • Own the marketing-sourced pipeline contribution goals for the Sales team across all segments and geographies.

  • Continuously learn more about our product, what leads to results for our customers, and what’s working and not working in your process.

Qualifications

  • 6+ years of experience and leadership in high technology B2B enterprise software marketing required; SaaS/on-demand software experience highly desired

  • Experience defining acquisition account-based goals and objectives in conjunction with Sales to hit growth targets

  • Strong organizational, project management, and multitasking skills

  • Proven track record of building and leading successful demand generation marketing initiatives across channels, lifecycle stages, and for various global audiences and buyer personas

  • Expertise with data, both as the basis of driving inbound/outbound/account progress and for analysis of program results/ROI

  • In-depth knowledge of CRM and marketing automation solutions (e.g., Salesforce.com, Marketo, et al)

  • A strong desire to learn and grow along with an entrepreneurial mindset

  • College degree in Communications, Marketing, Business or a technical field; an MBA is a plus


Additional Information

Our Perks

We like to keep employees happy and are always looking for ways to improve our overall work culture and benefits package. Here are some of the benefits we offer at this time:

  • Comprehensive medical, vision, and dental coverage
  • 401(k) with matching contribution
  • Flexible vacation and PTO policies
  • Monthly gym membership
  • Commuter perks
  • Monthly group activities

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

All your information will be kept confidential according to EEO guidelines.

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