Company Overview

Catalyst is the world’s most intuitive Customer Success Platform (CSP), and was built by an experienced group of industry leaders. Our software integrates with all of the tools that CS teams are already using to provide one centralized view of customer data. Customer Success Managers can subsequently take the right actions to prevent churn, increase product adoption, and align the entire organization on a unified workflow to manage customers throughout their journey. Catalyst helps organizations turn Customer Success into a company-wide mission.

Position Overview

As Catalyst’s first dedicated Marketing hire, you will have the opportunity to build out the function from the ground up. You will be a key member of Catalyst’s leadership team and will work closely with our cofounders. Catalyst is a design-centric and user-experience focused company that puts the customer at the core of everything we do, and we’ll rely upon you to ensure that this reputation carries. Every message & touchpoint starting at the pre-sales funnel is evaluated and refined to ensure that we’re represented as a top tier brand for customer success. You will assume responsibility for demand gen, brand, content,/event marketing, & sales enablement.

What You’ll Do 

• Deliver qualified prospects/interest to achieve revenue targets, in partnership with Sales
• Show and tell our story on driving customer success to the forefront and center of every company
• Own our creative channels to build brand awareness for Catalyst as the #1 Customer Success Platform (eg. blog, podcasts, videos, community) 
• Build and own the processes across all demand-generation programs marketing channels (eg. ABM, paid social, events, webinars, SEO) ) 
• Partner with our Product team to develop product launch plans for prospects and customers
• Work with Revenue Ops to build our sales enablement playbooks and the foundation of our marketing tech stack
• Build a community & customer advocacy program 
• Build and drive automation strategies across the customer lifecycle (new sales, customer communications, customer marketing) 
• Continuously brainstorm, test, and execute optimization experiments to improve channel performance and drive growth of qualified leads, opportunities, and revenue

What You’ll Need

• Extensive hands-on marketing leadership experience within B2B SaaS companies, preferably for a product that sells into multiple different personas
• Demonstrated passion for experiential marketing 
• Domain knowledge of the customer success, CRM, customer support, & product analytics space is a plus
• Mastery of content - strong messaging/positioning skills and solid writing skills for use in messaging documents, presentations, and blogs
• Detail and results-oriented; skilled at both strategy and hands-on execution; data-driven and intuitive and empathetic to the needs of our customers
• Strong analytical skills, with a data-driven approach to managing projects
• Strong people management, mentoring, coaching, and development experience

Why You’ll Love Working Here!

• Highly competitive compensation package, including equity - everyone has a stake in our growth
• Comprehensive benefits, including 100% paid medical insurance coverage for you, your partner, and your dependents
• Unlimited vacation policy, encouraging you to take the time you need - we trust you to strike the right work/life balance
• Personal Seamless account, to be used for free daily lunches; catered team lunches twice per week 
• Monthly team-building events (including game nights - Super Smash Brothers, Team Fortress 2, and Codenames, anyone?, trivia, and more!)

Catalyst is an equal opportunity employer, meaning that we do not discriminate based upon race, religion, national origin, gender identity, age, sexual orientation, or any other protected class. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.