Redesign Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.

Redesign Health is a healthcare innovation platform. We bring together entrepreneurs, industry experts, and investors to elevate healthcare companies that empower people to live their healthiest lives. Our first companies include Lively, Ever/Body, Vault Health, Springtide, HealthQuarters, Calibrate, Proper, Anomaly, Jasper, MedArrive, and stealth ventures in elder care, behavioral health, physical therapy, brand acceleration, and complementary medicine. We’re capitalized with permanent capital from world-class institutional investors and entrepreneurs.

As our Head of Marketing, you will steward the Redesign Health brand from messaging and creative to the RedesignHealth.com website, and partner with each of Redesign’s portfolio companies to develop their go-to-market strategy and provide the resources and guidance to drive the high priority efforts during the early stages of the business. 

You will report to and work with the Chief Operating Officer at our New York City headquarters.

What you'll do:

• Redesign Platform

  • Develop the appropriate internal resources and external agencies to deliver, in a high quality and timely manner, the marketing needs from concept to greenlight to the early launch of a new company. 
  • Ensure that time and budgets are managed closely and that these resources are able to scale efficiently as we grow
  • Recruit and grow the world’s best marketers
  • Create the playbooks, systems, and tools that enable the Platform to scale efficiently and to quickly share best practices across the Redesign family
  • Scale the marketing efforts required for new concepts in the ideation pipeline, including but not limited to customer insights, unit economics analysis, and smoke testing, initial brand foundation, creative resources, etc
  • Partner with key platforms (e.g., Facebook, Google) and publishers (e.g., online health news websites) to support Redesign’s transformation mission and that of its operating companies
  • Implement, in partnership with the Head of Communications, a content marketing strategy for Redesign Health

  
  

• Redesign Portfolio

  • Build and  drive the earliest phase of growth for each approved business
  • Partner with the founding teams on the critical components of the greenlit concept’s brand foundation
  • Develop the appropriate analytics and KPI approach for each operating company in partnership with the founding team, the Redesign strategy and finance team
  • Secure Platform-wide agreements for tools as appropriate
  • Continue to invest in, develop and deliver on best-in-class customer research to guide segmentation, targeting, messaging, and channel allocation 
  • Manage, guide, and develop internal and external creative resources to provide the appropriate, high-quality services to operating companies and founding teams
  • Support founding teams in identifying, hiring, and managing marketing agencies and contract professionals best suited for their businesses; secure vendor discounts or Platform-wide agreements as appropriate
  • Support founding teams in building out and recruiting best-in-class marketing teams for each phase of the business

What you'll need:

• Background
• 15+ years of experience in marketing leadership roles, with proven success using all of the tools in the marketing mix from paid performance marketing and engagement strategies to brand building and customer research best practices
• Proven success developing and growing a company’s business and brand; ideally from early-stage startup to scale
• Proven success managing large, complex marketing campaigns and budgets in scaled organizations
• Deep understanding and experience with building forecasts, budgets, planning and P&Ls, with startup and scaled budgets and growth requirements

• Skills
• Demonstrable experience developing and executing go-to-market plans for b2b and direct to consumer platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging etc.)
• Very comfortable with marketing analytics from consumer research to LTV/CAC ratios, and with owning/driving a P&L
• Builds Effective Teams - Forms teams with an appropriate and diverse mix of styles, perspectives, and experience. Establishes common objectives and a shared mindset. Creates a feeling of belonging and strong team morale. Shares wins and rewards team efforts. Fosters open dialogue and collaboration among the team. Building strong teams that apply their diverse skills and perspectives to achieve common goals
• Customer Focus - Gains insight into customer needs. Identifies opportunities that benefit the customer. Builds and delivers solutions that meet customer expectations. Establishes and maintains effective customer relationships. Building strong customer relationships and delivering customer-centric solutions
• Drives Results - Has a strong bottom-line orientation. Persists in accomplishing objectives despite obstacles and setbacks. Has a track record of exceeding goals successfully. Pushes self and helps others achieve results. Consistently achieving results, even under tough circumstances
• Manages Complexity - Asks the right questions to accurately analyze situations. Acquires data from multiple and diverse sources when solving problems. Uncovers root causes to difficult problems. Evaluates pros and cons, risks and benefits of different solution options. Making sense of complex, high-quantity, and sometimes contradictory information to solve problems
• Plans and Aligns - Sets objectives to align with broader organizational goals. Breaks down into appropriate initiatives and actions. Stages activities with relevant milestones and schedules. Anticipates and adjusts effective contingency plans. Planning and prioritizing work to meet commitments aligned with organizational goals

What Redesign is all about

Redesign’s mission is to elevate healthcare companies that empower people to live their healthiest lives. To give a sense of what our team is all about, these are the values that guide our work:

• Redesign healthcare - We bring positive change to patients’ lives
• Own the outcome - We do the work to get the job done
• Be trusted partners - We strive to be the teammates and co-founders of choice
• Champion diverse perspectives - We work to unlock our joint potential
• Practice kindness - We aim to build bridges, not walls
• Learn continuously - We focus on constantly growing as individuals and as a team

Why work with us?

We care deeply about your wellbeing. And we’ve tailored our unique benefits around your wellness.

• Benefits for your physical wellness
  • Full medical, dental, and vision coverage with no monthly contribution options
  • Fully paid memberships to One Medical primary care & Teladoc virtual care
  • $10 a month over-the-counter medicine credit
  • Quarterly In-home house cleaning
  • Annual at-home massage on us, to relax and unwind
  • Work from home set-up stipend
    
• Benefits for your financial wellness
  • 401K match
  • Student loan repayment contributions
  • Company-paid Life and AD&D insurance
  • Paid financial coach to help you meet your financial goals
    
• Benefits for your mental wellness
  • Unlimited PTO
  • 2-week company-wide winter break
  • 16 week full paid parental leave
  • Spotify Premium reimbursed
  • Headspace mindfulness service
  • Annual learning stipend