Head of Marketing

| Hybrid
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Hi, we're Brigit! A financial health app for the everyday American. By using cash flow data to automate finances, not only do we help people today, but also empower them to start saving for tomorrow. Brigit analyzes data from billions of individual bank transactions and formulates a deep understanding of each member’s cash-flow mismatches and spending habits. Using that data, we're able to send no-fee predictive advances and help millions of Americans avoid late payment fees, predatory overdraft fees, and interest rates. Our initial product is focused on disrupting the predatory $44 Billion payday loan and overdraft market and our future products will continue to empower and improve the lives of over 100M underserved Americans.


We’re looking for an experienced and motivated Head of Marketing to lead revenue goals for the Company. As the leader of our Marketing organization and a member of the leadership team, you will be responsible for building and owning Marketing at Brigit. In this role, you will have accountability over all marketing functions including all paid marketing with a multi million dollar budget, owned & earned media including brand marketing, creative & messaging, lifecycle, SEO and public relations. 


You will lead, empower and grow a team of high-performing marketers and foster a results-oriented culture. Reporting to the CEO, you will drive the overall marketing strategy and contribute to company goals while partnering with teams across the company including Product, and Operations to accomplish a common vision.

What You Have

  • 10+ years of marketing experience ideally in an evolving fintech or a strong B2C brand
  • 3+ years of experience scaling and leading marketing teams
  • Expertise in growth, branding, marketing comms, and digital marketing
  • Proven experience of strategically partnering with technical teams to deliver product marketing campaigns
  • Viral brand creation expertise and proven success with organic customer engagement
  • Experience successfully leading a growth or marketing team in a modern B2C brand within the subscription-mobile space
  • A history of success running paid growth campaigns on Facebook, Google, and/or Snap ad platforms at the scale of seven- to eight-figure budgets
  • A track record of managing and optimizing budgets to establish KPIs
  • Deep insight into the US consumer marketing landscape, you are the go-to person for market knowledge on audiences, media landscape, growth levers, products, brands, and trends
  • You're inspired to be a key driver of Brigit’s mission

What You'll Be Doing

  • Drive company growth through paid & organic channels while leading Brand, Content, Consumer Acquisition, Retention and Communications/PR functions
  • Leverage your quantitative skills for efficient user acquisition, growth hacking and qualitative skills to raise brand awareness through storytelling and positioning
  • Partner with various stakeholders to communicate and advance the marketing strategy and ensure alignment across functions and with the overall business strategy
  • Build, manager and develop a high performing team to deliver on our growth goals and strategic marketing plan
  • Own, develop and refine performance marketing to optimize the marketing budget and provide clearer insights on CAC and LTV for different segments and channels
  • Collaborate with external agencies and vendors to complement and build upon our internal resources



We're backed by leading VC's, including DCM, Canaan Partners, NYCA, and a number of the world's most influential social impact investors. If autonomy, ownership, and having meaningful input in the company you work for is important to you, come join our growing team!


Our Benefits & Team

-Competitive compensation package with stock options at a high-growth startup

-Day 1 benefit coverage for health, dental, and vision

-401k participation

-Offer competitive paid parental leave policy

-Flexible PTO

-Dog friendly office

-Employee wellness initiatives

-Monthly reimbursements


At Brigit, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.


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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • JestFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • AbstractDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement

Location

Our office is conveniently located in the Flatiron District, close to plenty of great restaurants and walkable to all the main subway lines.

An Insider's view of Brigit

What are some social events your company does?

One of my favorite events that Brigit has is employee-run quarterly breakfasts. The staff running the breakfast attempt do their best in impersonating a New York deli - making breakfast sandwiches on griddles and pourover coffee to order. We also try to encourage a no meeting and laptop policy during the breakfast hour to spend some quality time.

Jeremy

Engineering Manager

What's the biggest problem your team is solving?

Our goal on Data Science is to strike the right balance between helping more users and minimizing losses. Most users need money to purchase food, gas, or even buy a meal. The credit underwriting models we use allow us to help as many people as we can and improve our user retention over time in order to achieve a competitive advantage.

Madhu

Senior Data Science Manager

How has your career grown since starting at the company?

I joined Brigit after graduating from college. During my 2.5 years at Brigit, my career has grown in ways I would not have expected. Six months into my time at Brigit, I began doing more backend work and moving into a Full-Stack role. After 1.5 years, I took on the role of technical lead on our Membership team.

Avery

Software Engineer -- Tech Lead

How do you make yourself accessible to the rest of the team?

I'm always available via slack and then I work to schedule skip levels with everyone on engineering, as well as with folks outside of engineering on occasion throughout the month to make sure I have a pulse on how folks are doing. Additionally I try to solicit feedback through our culture & development platform and use that to spur conversations.

Hamel

Co-Founder & CTO

What are some things you learned at the company?

In my time at Brigit I've been able to learn how not to just build a brighter future for others but for myself as well. Each and every day here I have had the opportunity to improve my problem-solving skills, adapt to meet the needs of our users, and provide them the information they need to build the lives they want for themselves.

Ethan

Customer Care Associate

What are Brigit Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Free lunch on Thursday!
Company-sponsored happy hours
Happy hours are hosted on occasion
Pet friendly
Brigit's pet policy is dog friendly daily
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks
Personal development training

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