Head of Media Strategy

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Noom has developed a psychology- and technology- powered behavior change platform that delivers real results to our users. Backed by top VC's, Noom has grown revenue 20X in just 2 years - and we are helping millions. To continue driving our mission forward and build out our high-caliber Marketing team, we are hiring a highly talented and passionate Head of Media Strategy.

Noom is looking for a Head of Media Strategy to optimize our media’s penetration of our core and expansion audiences across digital and offline channels as part of our 9-figure budget. You’ll work closely with media buyers, consumer insights, and brand to develop media strategies for “evergreen” and seasonal campaigns, ensuring that we’re delivering the right message to the right audience at the right time as efficiently as possible.


What You’ll Be Doing:

  • Building Noom's media strategy while considering digital and offline, and how to scale the function (people, resources, processes)
  • Improving the performance of media management by determining how to expand reach and penetration of core and expansion audiences
  • Crafting a full funnel communication strategy with the Brand team and working with the Acquisition team to deploy and optimize that strategy across the marketing mix, as measured by both brand and acquisition KPIs
  • Expanding media and measurement tooling used by the Acquisition team to determine reach and effectiveness of spend
  • Supporting the organization’s transition from “channel first” to “audience first” marketing by translating audiences identified through consumer research into media targets
  • Working with Data Science team to measure and optimize the impact of brand KPIs on future customer signups
  • Operationalizing the testing and deployment of seasonal brand campaigns
  • Partnering with Brand and Acquisition teams to develop media and communication strategies for future audience and product lines

What We’re Looking For:

  • 9+ years of media strategy experience, ideally experience with startups, subscription businesses models, and working with large scale consumer audiences
  • Experience developing media strategies across offline and digital channels, using media measurement tools, and creating comms strategies
  • Excellent track record of achieving brand and performance marketing goals, stakeholder & agency management
  • World-class combination of creative, analytical, and strategic skills
  • Innovative thinker and fast learner with excellent problem-solving and prioritization skills
  • Experience in people management, with strong communication skills and capabilities within  high-performing cross-functional team

What makes this job amazing:

  • Furthering our purpose-driven mission of helping people lead healthier lives alongside a highly committed founders and teammates 
  • Being part of Noom's incredible growth, where there are great opportunities and programs for advancement, learning, and professional growth - we'll even pay for you to have a mentor!
  • Wonderful benefits - wellness, food, and tech budgets, flexible remote or in-office work, expansive benefits and leave programs, etc)
  • Contributing to a diverse, transparent, high-performance, people-driven culture and team

This is a full-time position that offers a competitive salary, equity, expansive benefits and budgets funded by Noom. For those who appreciate and excel in transparent, values-driven, and high-impact environments, there is significant opportunity for advancement. We prefer this position to be based in New York, but are open to remotely-located team members who can align to EST working hours. 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ParseLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • JSFFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • Affinity DesignerDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement

Location

229 W 28th Street, New York , NY 10001

An Insider's view of Noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are Noom Perks + Benefits

Noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
More Jobs at Noom50 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Project Mgmt
Content
Marketing
new
New York
Developer
new
New York
Developer
new
Remote
Product
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
HR + Recruiting
new
New York
Finance
new
New York
Finance
new
New York
Developer
new
Remote
Finance
new
New York
Data + Analytics
new
Remote
Content
new
New York
Finance
new
New York
Design + UX
new
New York
Operations
new
Remote
Design + UX
new
New York
Developer
new
New York
Data + Analytics
new
New York
Finance
new
New York
Developer
new
New York
Developer
new
New York
Content
new
New York
Marketing
new
New York
Operations
new
New York
Product
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Product
new
New York
Developer
new
New York
Operations
new
New York
Finance
new
New York
HR + Recruiting
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Noom's full profileSee more Noom jobs