Head of Paid Acquisition and Growth Marketing

Fabric, the one-stop shop for new parents to secure their family's financial future, is looking for a sharp, analytical and experienced Head of Acquisition and Growth Marketing to head our paid customer acquisition efforts, reporting to the Chief Marketing Officer.

In this role, you will:

• Own the P&L of all paid customer acquisition channels including digital channels (paid social, display, affiliates etc.) and offline channels (TV, direct mail, radio/podcast); manage annual budget and drive ROI & audience quality 
• Build forecasts and predict marketing channel performance using cohort analyses
• Build and optimize product-driven growth (via mobile app, referrals and the like) in conjunction with the Product and Engineering teams
• Develop the company’s viewpoint on channel attribution and appropriate ways to measure performance of channels
• Own the customer conversion funnels for all paid channels, develop and run a robust testing agenda to maximize conversion volume and quality
• Build and run a culture of always-on testing and innovation to develop new sources of customer growth as we continue to scale the business
• Partner with Design to run an always-on creative testing agenda across all channels and get data-driven insights on messaging and visual design
• Own the marketing tech stack for the business, and partner with BI and Engineering to build and manage it
• Maintain and optimize relationships with key marketing agencies & partners

To be successul, you will likely bring:

• 5-8 years of experience managing a broad set of customer acquisition channels, both digital and offline
• A proven track record in a high growth start-up within e-commerce, fintech, insurtech or a D2C business
• Razor-sharp analytical capability; unbiased and clean analyses; rigorous data-driven decision making and familiarity with attribution modelling
• Customer empathy and the ability to walk in the shoes of a consumer, that drives creative and messaging strategy for channels
• Deep understanding of the marketing tech stack, and the ability to dig in with Engineering on tech setup, data, vendor tags & pixels, etc.
• Ability to create and implement scalable processes across teams
• Established set of relationships in the marketing space across vendors, agencies, and partners
• Clean and concise verbal/written communication and inclination to work with all teams in the company

What is it like to work at Fabric?

Fabric is where new parents come to start their family’s financial life. We are a financial technology company that makes it simple, fast, and easy to buy life insurance, create a will, and organize your family's finances.

From electronic signatures to underwriting, engineering is at the core of everything we build. We aim to create humane software that includes only the essential complexity. Like software, we are a constant work in progress, and we believe that personal growth comes from making mistakes and exploring thorny problems. The quality of our work is driven by the diversity of our individual backgrounds and experiences. 

Come join us as we re-make a $650 Billion industry and work to improve the lives of millions of families.