Head of Product Marketing

| Greater NYC Area

About Us

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. More than 3 out of 4 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive online marketplace where teachers have created 4 million resources for all aspects of PreK-12 education. More than six million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. According to Fast Company, Teachers Pay Teachers is one of the top 50 Most Innovative Companies in the world! If you haven't heard of TpT yet and want to learn more, just ask a teacher.

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

In this role, we’re looking for a great leader who can head up our growing Product Marketing function at TpT.

Job Description:

Teachers Pay Teachers (TpT) is looking for a passionate, experienced Product Marketer to join our team. The Head of Product Marketing will be responsible for leading our product marketing (PMM) function – first by developing a point of view on how to best structure responsibilities across various internal teams and then by growing a PMM team over time. Your mandate will be to deliver exceptional product experiences to help empower educators teach at their best.

As our team lead, you'll help define and establish best practices for product marketing at TpT. You’ll also ensure that for each product launch, we have a well-founded and tightly coordinated go-to-market strategy (GTM) in place. You’ll be a strategic consultant, player-coach, marketing visionary, and team leader. You’ll work with product management, engineering, community, marketplace integrity, customer experience, and more. You will improve the way we bring products to market at TpT.

Responsibilities:

  • Manage a team of Product Marketing Managers and help grow the function
  • Partner with Product, Engineering, Design, and Marketing & Communications to establish PMM best practices
  • Develop GTM launch templates for both buyer and seller launches
  • Ensure that each product team is supported with a successful GTM strategy
  • Oversee development of value propositions, product positioning, and feature naming
  • Ensure marketing program strategy and tactics support our brand and business goals
  • Craft thoughtful communication plans for internal and external partners
  • Manage cross-functional implementation of product marketing plans

Qualities of a Successful Candidate:

  • Proven expertise and leadership in Product Marketing
  • Ability to set process, coach others, and build relationships across teams
  • Demonstrated success in crafting compelling value propositions
  • Proven history of creating effective marketing programs that drive growth
  • Comfortable working in a rapidly evolving environment
  • Believes in our mission to empower educators

Qualifications:

  • BA/BS in business or marketing/communications preferred
  • 8+ years of product marketing experience
  • 2+ years of managing a team of Product Marketing Managers

Extra Points:

  • Has built a PMM function
  • Experience in education or at an e-commerce company
  • Worked as a product marketer at both a large company and small startup

Extracurriculars:

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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