Teachers Pay Teachers
New York, NY

Head of Product Marketing at Teachers Pay Teachers

| Greater NYC Area
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About Us

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. More than 3 out of 4 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive online marketplace where teachers have created 4 million resources for all aspects of PreK-12 education. More than six million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. According to Fast Company, Teachers Pay Teachers is one of the top 50 Most Innovative Companies in the world! If you haven't heard of TpT yet and want to learn more, just ask a teacher.

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

In this role, we’re looking for a great leader who can head up our growing Product Marketing function at TpT.

Job Description:

Teachers Pay Teachers (TpT) is looking for a passionate, experienced Product Marketer to join our team. The Head of Product Marketing will be responsible for leading our product marketing (PMM) function – first by developing a point of view on how to best structure responsibilities across various internal teams and then by growing a PMM team over time. Your mandate will be to deliver exceptional product experiences to help empower educators teach at their best.

As our team lead, you'll help define and establish best practices for product marketing at TpT. You’ll also ensure that for each product launch, we have a well-founded and tightly coordinated go-to-market strategy (GTM) in place. You’ll be a strategic consultant, player-coach, marketing visionary, and team leader. You’ll work with product management, engineering, community, marketplace integrity, customer experience, and more. You will improve the way we bring products to market at TpT.


  • Manage a team of Product Marketing Managers and help grow the function
  • Partner with Product, Engineering, Design, and Marketing & Communications to establish PMM best practices
  • Develop GTM launch templates for both buyer and seller launches
  • Ensure that each product team is supported with a successful GTM strategy
  • Oversee development of value propositions, product positioning, and feature naming
  • Ensure marketing program strategy and tactics support our brand and business goals
  • Craft thoughtful communication plans for internal and external partners
  • Manage cross-functional implementation of product marketing plans

Qualities of a Successful Candidate:

  • Proven expertise and leadership in Product Marketing
  • Ability to set process, coach others, and build relationships across teams
  • Demonstrated success in crafting compelling value propositions
  • Proven history of creating effective marketing programs that drive growth
  • Comfortable working in a rapidly evolving environment
  • Believes in our mission to empower educators


  • BA/BS in business or marketing/communications preferred
  • 8+ years of product marketing experience
  • 2+ years of managing a team of Product Marketing Managers

Extra Points:

  • Has built a PMM function
  • Experience in education or at an e-commerce company
  • Worked as a product marketer at both a large company and small startup


  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

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Where we are

111 E 18th St, New York, NY 10016

Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

What are Teachers Pay Teachers Perks + Benefits

Teachers Pay Teachers Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at Teachers Pay Teachers. A huge part of this means that we want to make TpT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for both mothers and fathers to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like twice-weekly catered lunches and discounted tickets to events around NYC. As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year to go into local classrooms in the tri-state area to shadow teachers in action, and remind ourselves of the urgency of our mission.

Volunteer in local community
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.


Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

Teachers Pay Teachers Jobs In New York

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Design + UX
Dev + Engineer
Project Mgmt
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Technical Lead, Data Engineering

Teachers Pay Teachers
Greater NYC Area
1 day ago
As a Senior Data Engineer at TpT you will be working with other members of the Data Engineering team, other Platform and Product Engineering teams, and business teams including Analytics, Product, Marketing, and Finance, to ensure that people and systems have access to clean, reliable, understandable, curated data. You’ll help to build and improve our Data Warehouse, pipelines, and related infrastructure, using your ability to think systematically, abstractly, and empathetically. In this role you will help push the Data Engineering team forward, advocating for best practices and helping to mentor more junior team members. 

Senior Lifecycle Marketing Manager

Teachers Pay Teachers
Greater NYC Area
1 day ago
Teachers Pay Teachers is looking for a passionate, strategic, and analytical Lifecycle Marketer to join our Marketing Team and help drive TpT’s growth. Because we're a mission-driven company, you'll feel great about your success in this role. You'll be driving significant revenue for TpT, getting teachers paid for their expertise, AND giving more educators the resources they need to teach at their best.

Engineering Manager, Digital

Teachers Pay Teachers
Greater NYC Area
1 day ago
As an Engineering Manager for the Digital team, you will help shape the long-term product and technical vision and own its implementation. You will work with cross-functional partners to design and build technology that improves the lives of millions of educators. You will also help the team adapt to changing needs and grow as individuals. Like all engineering managers at TpT, you will manage product goals and execution, set technical direction, and grow the engineers on your team.

Senior Software Engineer, ClassFund

Teachers Pay Teachers
Greater NYC Area
2 days ago
As the Senior Software Engineer on TpT ClassFund, you will be responsible for the design and implementation of product features supporting the team’s mission. Specifically, you will play an instrumental role in launching new products that help teachers around the world raise funds for the resources they need. You will be expected to build and maintain the core technologies that enable this experience while also collaborating with fellow engineers on best practices and architecture to facilitate high-velocity development over time. You will work closely with product, design and engineering stakeholders to drive critical decisions impacting the direction of our product and the technology enabling it.

Senior Software Engineer, Resource Satisfaction

Teachers Pay Teachers
Greater NYC Area
1 week ago
Experience building and scaling high-traffic services and applications (one of the team’s services receives ~2K requests/second at peak). Passionate about system architecture best practices like logging, monitoring, alerting, chaos engineering, and graceful error handling. Passionate about building and participating in a fun and collaborative team culture. Experience with web development practices and tools including SQL databases, caching strategies, backend APIs, JavaScript, and CSS. Enjoys working collaboratively with peer engineering teams. Comfortable with mentoring teammates, communicating, and teaching your learnings.

Senior Product Manager, Digital Products

Teachers Pay Teachers
Greater NYC Area
1 week ago
Contribute to cross-functional effort to define the long-term vision for TpT’s Digital strategy. Lead cross-functional team of engineers, designers, and product marketers to implement and launch products. Be the champion of user needs, balancing between qualitative and quantitative data to efficiently and correctly make product decisions. Balance a strong product sense with the ability to execute and launch truly great products. Communicate with clarity the strategy, progress, and success to executives, the entire company, the board, and external stakeholders. Balance a strong product sense with the ability to execute and launch truly great products.

Senior Software Engineer, Digital

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
The Senior Frontend Engineer on the Digital team will be responsible for the design and execution of our product vision to bring TpT’s content to devices in the classroom. Specifically, you will help launch new products that help teachers prepare, distribute and evaluate interactive digital content used by students to support their learning. You will be expected to build and maintain the core frontend technologies to enable this experience while also mentoring and collaborating with fellow engineers on best practices and architecture to facilitate high-velocity development over time. Additionally, you will work closely with product, design and engineering stakeholders to drive critical decisions impacting the direction of our product and the technology enabling it. 

Head of Design & UX

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
Scale the size and health of Design at TpT by attracting, developing, and retaining the best Product Design, Visual Design, and User Experience Research talent. Codify our design team principles, processes, toolkits, and rituals (and empower all our designers to amplify the messages). Increase our thought-leadership and participation in design and tech design communities. Lead and enforce product design best practices with our Engineering and Product counterparts. Expand our brand and visual identity to account for current and future growth into new products, services, and audiences. Inspire thoughtful and purposeful design initiatives by guiding the team to create desirable, usable, and clear interfaces for our educator communities. Identify ways to deepen understanding of our users’ needs to improve the user experience and create the opportunity for product innovation and drive business outcomes. Create the conditions for a rigorous and challenging design environment. Grow our user research function so we can continue to understand and define the problem space, validate our assumptions with users, and ensure that the user is present in every design choice.

Technical Lead, Digital

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
As a technical lead at TpT, you own the on-time, successful delivery of a team’s work. To accomplish this, you are expected to participate in cross-functional alignment on product requirements and timelines. You guide the engineering team in successfully translating these product needs into a plan of action that leads to a high-quality product reaching users’ hands and meeting business goals. In the process, you drive the team’s engineering systems and processes to deliver products at high velocity and quality.