Head of Product Marketing
About Mobley:
Mobley is a NYC startup transforming home asset ownership through our rental platform. We started Mobley after continual frustration throwing away, storing or selling furniture for cents on the dollar every time we moved. As our generation continues to increase mobility, we strongly believe people shouldn’t be forced to buy disposable, short-term furniture but instead flexibly furnish their home with beautiful high-quality items at a fraction of retail prices, for as long they want. We’re strongly committed to reducing waste and building a beautiful home for our customers. Mobley is venture-backed and was selected as part of the inaugural cohort for the Harvard accelerator.
About the role:
We are looking to hire a driven and self-motivated product marketer to head our team's product marketing efforts. This team member will lead the company’s digital go to market and customer acquisition strategy and will also have a meaningful role in the development of the product. For this role you will need to be obsessed with developing a deep understanding of our customers and use that to drive customer acquisition and continuous product improvement.
Responsibilities:
- Meaningfully contribute to the development of the company's product and customer experience based on insight and feedback
- Responsible for formulating, executing, and managing digital go to market strategy
- Develop, execute, and manage company's paid and non-paid customer acquisition efforts
- Responsible for customer funnel, conversion rates, and customer acquisition cost
- Driven to contribute to the overall success of the company
About you:
- Customer-obsessed, must have a true passion for understanding customers’ mindset
- Obsessed with data, metrics-driven, and detail-oriented, with a thorough understanding of key growth metrics
- 4-7 years of product marketing experience in an agile subscription eCommerce or consumer-facing business preferred
- Experience working directly with UX designers, product and engineering teams
- Digital marketing experience (SEO/SEM, Facebook/Instagram, Pinterest, etc)
- Experience managing teams or freelancers to execute on a project
- Well-rounded with diverse interest outside of work that is driven to make a serious dent in the world
Reports to:
- CEO
Benefits:
- Medical benefits (75% employer match)
- Dental and vision benefits (99% employer match)
- Commuter benefits (pre-tax deduction)
- Unlimited vacation
- Employee discount on your Mobley lease