Head of Organic Marketing
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As the Head of Organic Marketing, you will own organic search as a channel to drive world class customer-first experiences on wework.com. This includes the creation, implementation and measurement of a global organic search strategy that is then implemented by regional SEO Strategists. This position requires strategic expertise, management experience, and operational superpowers to continue to grow a critical channel for digital marketing.
A day in the life…
- Own the organic search channel, including responsibility for global strategy, performance, and reporting related to traffic, lead, and sales goals for wework.com
- Work cross-functionally to drive website-related projects to successful outcomes; partners include performance media, product marketing, marketing operations, product, technology, and design
- Directly manage team responsible for APAC SEO and for technical SEO
- Analyze, prioritize, and execute recommendations from SEO Strategists working in regions around the world
- Evangelize search as a channel, educating team members and looking for opportunities to drive alignment across the department
- Work closely with paid media teams to find opportunities for strategic optimization and lead generation tactics
- Inspire innovation, action, and accountability on your team and in the department; empower others for success in their roles to meet channel goals
- Drive experimentation in new technology and testing across team
We’re excited about you if you have…
- 10-14 years’ experience in digital and organic search, managing large enterprise websites at agencies or in-house
- Exceptional analytics and problem-solving skills, with experience developing data-informed strategies to drive business results and efficiencies
- Inspiring and authoritative communication skills, with the ability to engage and influence senior management
- Deep understanding of organic search and the digital marketing space
- Experience with B2C and B2B companies
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