Head of Organic Marketing

| Greater NYC Area
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As the Head of Organic Marketing, you will own organic search as a channel to drive world class customer-first experiences on wework.com. This includes the creation, implementation and measurement of a global organic search strategy that is then implemented by regional SEO Strategists. This position requires strategic expertise, management experience, and operational superpowers to continue to grow a critical channel for digital marketing.

A day in the life…

  • Own the organic search channel, including responsibility for global strategy, performance, and reporting related to traffic, lead, and sales goals for wework.com
  • Work cross-functionally to drive website-related projects to successful outcomes; partners include performance media, product marketing, marketing operations, product, technology, and design
  • Directly manage team responsible for APAC SEO and for technical SEO
  • Analyze, prioritize, and execute recommendations from SEO Strategists working in regions around the world
  • Evangelize search as a channel, educating team members and looking for opportunities to drive alignment across the department
  • Work closely with paid media teams to find opportunities for strategic optimization and lead generation tactics
  • Inspire innovation, action, and accountability on your team and in the department; empower others for success in their roles to meet channel goals
  • Drive experimentation in new technology and testing across team

We’re excited about you if you have…

  • 10-14 years’ experience in digital and organic search, managing large enterprise websites at agencies or in-house
  • Exceptional analytics and problem-solving skills, with experience developing data-informed strategies to drive business results and efficiencies
  • Inspiring and authoritative communication skills, with the ability to engage and influence senior management
  • Deep understanding of organic search and the digital marketing space
  • Experience with B2C and B2B companies
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Location

Conductor is located in Manhattan's Midtown South, convenient to all major commuter rails, subways, and within steps of plenty of major restaurants.

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