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Inbound Marketing Manager

| Greater NYC Area

WHO WE ARE

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 1.8 billion active users through Braze. 

Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. The company has also been named on the Forbes Cloud 100 list and as one of Inc. Magazine’s 2019 Best Places to work. 

We are headquartered in New York with offices in London, San Francisco and Singapore. And we have over 400 employees and are growing!

WHAT WE’RE LOOKING FOR 

Braze is looking for an Inbound Marketing lead to generate awareness, leads and drive top of funnel engagement within North America to help teams deliver on quarterly and annual targets. This role will support digital marketing programs and one-to-many programs for the North America go-to-market team through a portfolio of strategic programs that include region specific:

  • Digital marketing programs (LinkedIn, Search, Social, Reputation Management, etc)
  • Engagement programs with Business Development Representatives (Content creation for inbound engagement, competitive content, region specific partner content)

This role will work closely with the global demand program manager to regionalize global programs and content to North America specific needs to achieve quarterly revenue goals. Reporting to the Regional Marketing Director you will oversee the planning, preparation and execution of digital B2B marketing campaigns that will drive acquisition and increase first-party identified audiences.

WHAT YOU'LL DO

You’ll play a key role in developing and establishing what Braze inbound programs and digital marketing program development mean in North America, beyond the actual product experience. In your day to day you’ll be the inbound engine for top of funnel campaigns and lead generation for North America. You’ll work closely with the global demand generation team to regionalize content specific to the needs of the sales organization to support pipeline development for the region. 

You’ll be asked to build out digital programs and engagement campaigns to engage target personas at assigned accounts by:

  • Collaborating with the global demand generation team to develop campaigns for North America specific product marketing, competitive takeaways, partner marketing and customer use cases across paid, owned and earned acquisition campaigns
  • Establishing in-marketing landing pages, content and campaigns that are specific to North America customers, partners and competitive needs
  • Tracking, monitoring, optimizing and reporting on all North America specific lead generation campaigns to support pipeline and create best practices
  • Working with the global demand generation and corporate marketing teams to ensure brand guidelines and product market messaging is part of all marketing touchpoints
  • Efficiently scaling existing channel performance while creating innovative strategies to increase customer acquisition and engagement
  • Increasing customer opt-ins for digital communications
  • Partnering with campaign managers and regional marketers to deliver creative, data-driven digital marketing plans

WHO YOU ARE

  • 5+ years of experience in digital marketing for B2B SaaS organizations
  • Previous experience in SaaS inbound marketing roles or functions
  • Experience with pipeline generation strategies
  • Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects and influencers
  • A self-starter with the ability to work independently and as part of a team
  • Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing campaigns
  • Experience working with inside sales is required
  • Ability to design, analyze, and utilize results from A/B tests
  • Strong desire to continuously build knowledge of social media, paid advertising, Experience working with SEM/SEO, media planning, LinkedIn marketing, programmatic advertising, social media marketing is required

WHAT WE OFFER

Complete tech startup vibe including free daily lunches & snacks, group events and top of the line computer setup! A general feeling throughout the office that what you do matters everyday.

  • Excellent medical insurance and life assurance coverage for you and your dependents
  • Matching 401K
  • Daily catered lunches, snacks and beverages
  • Collaborative, transparent, collegial and fun loving office culture
  • Flexible time off policy to balance your work and life in the way that suits you best

In addition, this position is exempt under the provisions of the Fair Labor Standards Act.

Read Full Job Description

Location

Easily accessible from Penn Station and Hudson Yards.

An Insider's view of Braze

What are some social events your company does?

Every month, a different department hosts a social event - this provides a great opportunity to get to know and collaborate with people across teams. In addition to broader team social events, we also host a quarterly team outing where we do team building activities and socialize outside the office. It’s really fun!

Zana

Business Development Manager, East

How do you collaborate with other teams in the company?

I work closely with teams from across marketing, as well as from a variety of different departments—from customer success to product—to inform the content we create. Thankfully, the people at Braze aren’t just really smart; they’re also thoughtful and kind. That makes collaboration easier and something I look forward to every day.

Todd

Managing Editor, Content Marketing

How would you describe the company’s work-life balance?

At Braze, we refer to work-life balance as work-life harmony -- and we strongly value it. Our flexible paid-time-off policy gives team members the ability to take time off in the way that suits them best.

Andrew

Senior Manager, People Relations

What are Braze Perks + Benefits

Braze Benefits Overview

Our health, dental, and vision plans are among the best out there — a happy team member is a healthy one. Our flexible time-off policy lets you balance your work and life in the way that suits you best. Globally, we support you as you plan for your future, through regionally tailored programs like 401(k) matching through Betterment in the US. When it comes to snacks in the office, we've got you covered — and lunch is on us every single day. When it comes to engaging in the community, we take it seriously. Each year we send team members to conferences around the world to engage with the developer community and learn the latest and greatest updates in all of the technologies we use. And lastly, we support your professional growth through formal career pathing, the Braze University learning platform, and ongoing enablement to foster success. Want more? Further your education with tuition reimbursement.

Culture
Volunteer in local community
In addition to volunteering in our communities globally, our Braze Cares program focuses on charitable giving. Employees can curate donation funds to support causes and Braze matches $100 per employee
Partners with Nonprofits
We have a partnership in NYC with New York Edge, a nonprofit bridging the opportunity gap among underserved students by providing programs to improve academic performance, health & wellness & more.
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Continuing Education stipend
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