FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

About the role

We’re looking for an Integrated Campaign Manager to plan and execute marketing campaigns throughout the year. This is a critical, visible role within the company that will own holistic 360 degree campaign development across core business functions: user growth, retention, engagement, and reactivation.

What you'll do

• Partner with the Growth, CRM, and Media teams to lead the planning, execution and reporting of multi-channel campaigns that drive new user growth and customer retention
• Work with Marketing Finance to set campaign goals and budgets while reporting on results through execution
• Develop the testing framework for each campaign to ensure that we learn every time we go to market
• Work with the Project Management team to set campaign development and execution timelines, ensuring all key stakeholders are involved in the process and approvers are engaged at the right moments
• Work with the Research team to develop the key insights needed to develop messaging and offers for each campaign
• Develop Creative Briefs for the Creative team and external agencies and work with Project Management to ensure all assets are delivered on time and trafficked appropriately
• Identify the critical learnings and insights from each campaign and socialize through the organization

Who we're looking for

• You have 5+ years experience either:
• in an Integrated Marketing capacity at a consumer brand (ideally tech)
• in a Strategic Planning capacity within an advertising agency
• You are a big sports fan
• You are data driven, but also creative
• You take initiative and are self-directed
• You present and communicate well

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Unlimited holiday allowance
• 401K plan
• 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential