The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
Yext is seeking a creative, hardworking, and strategically sophisticated Integrated Marketing Manager who is passionate about technology and looking to develop their marketing career at a high-growth, fast-paced, innovative company. Reporting to the Director, Integrated Marketing, this position sits within the Growth Department and will be responsible for leading Yext’s marketing efforts and evangelizing the Yext brand across the industry and marketing professionals. The successful candidate will be a key player in the go to market strategy for non-verticalized accounts (GEOs) by developing integrated marketing programs in support of these accounts. The ideal candidate will be an exceptional communicator with excellent written and analytical skills who can work successfully in a cross-functional role to help Yext grow.
What You'll Do

• Build and execute a comprehensive go-to-market plan encompassing strategic sales campaigns, events, and account based marketing to generate new pipeline, accelerate open pipeline, and accelerate growth within our existing client base
• Collaborate with Solutions Marketing, Sales, Client Services, and other cross-functional teams on strategy and execution of quarterly go-to-market plans
• Plan and execute quarterly experiential events which includes driving the strategy around target audience, customized messaging, and coordinating internal and external speakers and demos
• Collaborate with Growth leadership to help drive strategy around sales campaigns focused on the GEOs audience as well as mobilizing the sales team around the campaigns
• Attend weekly sales meetings to highlight Growth and Marketing programs focusing on key actions and to provide updates on pipeline generated from all Integrated Marketing programs
• Meet regularly with GOEs Sales leaders individually to strategize how to customize Integrated Marketing programs for pipeline growth and pipeline acceleration needs and to identify ABM targets and design programs to reach them

What You Have

• Bachelor’s degree
• 5+ years experience working in B2B SaaS marketing in a fast-paced environment
• Exceptional written communication skills: creativity, critical thinking, attention to detail
• Excellent leadership, teamwork, and project management skills
• Ability to manage-up and work with multiple stakeholders across the company; strong awareness of organizational dynamics
• Self-motivated, resourceful, dedicated, and organized; Ability to handle multiple projects and competing priorities
• Comfortable presenting in front of large groups
• Passion for helping to build an iconic global technology company

Bonus Points

• Experience motivating and mobilizing large sales and service organization

Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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