NextGuest is expanding its team of talented professionals by adding a high-energy Junior Paid Media Specialist to our New York office to focus on providing online media planning services for NextGuest clients. As a junior paid media specialist, you will grow a strong foundation across multiple paid media initiatives from paid social advertising to search engine marketing to media planning and more. 

NextGuest Digital is an innovative and fast-growing hotel digital marketing and direct online channel strategy firm. We enjoy a fun and friendly work environment and have built an excellent team of top industry professionals.

At NextGuest Digital, every employee contributes to our success. Although we are growing quickly, we’re committed to maintaining a boutique company feel, where every employee feels like part of the family. The result is a team of highly energetic, bright, and talented individuals that are committed to driving direct online revenues for NextGuest Digital clients.

As a Junior Paid Media Specialist, your responsibilities include but are not limited to:

• Manage Search Engine Marketing Campaigns on Google, Bing/Yahoo (via Adobe Media Optimizer) as well as campaigns on the Google Display Network (via Campaign Manager)
• Maintain and manage spend across all SEM and metasearch campaigns and ensure campaigns are achieving ROI goals on an ongoing basis
• Research new media opportunities and assist in creating strategic media plans and proposals
• Create, launch, and monitor performance for all paid media initiatives in corresponding platforms
• Implementation, creative rotation and URL updates for tracking tags
• Acquire online media insertion orders and work with vendors to launch campaigns
• Collaborate in the development and implementation of paid social media campaigns across channels (Facebook, Instagram, LinkedIn, and Pinterest)
• Actively contribute to the media planning strategies and buying across all channels
• Use reporting tools (DoubleClick Campaign Manager, Facebook Ads Manager, Adobe Omniture, Google Analytics, etc.) to analyze campaign performance and provide recommendations for optimizations on an ongoing basis
• Plan, launch and manage of advertising campaigns on various meta search marketing channels including Google and TripAdvisor.
• Cultivate and demonstrate an interest and awareness of trends and best practices as related to both the hospitality industry and digital marketing.
• Create ad copy and perform keyword research, analysis and optimizations
• Liaise with Copywriting and SEO departments to synchronize organic and paid search, increase efficiencies, and drive more conversions

Requirements:

• Bachelor’s degree required; degree in Marketing, Advertising, Business or Hospitality/Travel preferred but not required
• Passion for digital advertising and social media
• Stellar organizational skills with an eye for detail
• Diligent work habits and ability to meet deadlines; ability to manage and prioritize multiple projects simultaneously
• Thrives in fast-paced, entrepreneurial company environments with a major emphasis on team
• Knowledge or general interest of the hospitality and travel industry as well as technology and marketing solutions is a major bonus
• Strong analytical skills and a knack creative problem solving
• Excellent communication and interpersonal skills; professional attitude and appearance
• Upbeat attitude and eagerness to learn the different aspects of digital advertising and hotel marketing

Benefits & Perks:

• Competitive salary
• Casual office environment
• 401K benefits
• Fully-stocked kitchen
• Quarterly team outings, from bowling to karaoke and river cruises
• Monthly team lunches
• Weekly happy hours
• Summer Fridays
• Commuter program
• Learning and development opportunities

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.