Life Cycle Marketing Manager
We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there’s still an exciting journey ahead of us. Do you want to join us?
We are continuing our mission to offer Trustpilot’s services to businesses throughout the world and as part of this strengthening our efforts to nurture interest in our B2B products at all stages of the buyer’s journey. As life cycle marketing manager in the Digital Marketing team, you will be working closely with our field marketing, customer marketing and marketing operations teams to create the global strategy for B2B marketing nurture that progresses leads through the buying journey from awareness to purchase and beyond. Our goal is to meet prospects with offers and insights adapted to their awareness and engagement with Trustpilot.
In this role, you will report to the Digital Marketing Director and work in close collaboration with colleagues around the marketing organisation.
In your role, you will:
- Develop and execute global B2B nurture streams incorporating a variety of channels including email, direct mail, and digital, in close collaboration with other marketing teams
- Segment lists to create bespoke buyer’s journeys with different messaging and CTA’s for different audiences
- Set up A/B tests that provide consistent learning on top performing channels, messaging, and offers to optimize campaigns
- Create acquisition-focused email campaigns to drive new customer growth and revenue
- Work with marketing analytics to develop and maintain nurture reporting methodology and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
- Contribute broadly to team projects based on your interests
We are looking for people with:
- 4+ years experience working in B2B marketing with a focus on lead nurture and email marketing
- Strong stakeholder management and collaboration skills
- Experience with A/B testing and optimization
- Experience with project management
- A broad interest in digital marketing and cross-functional collaboration
- Preferably experience with Hubspot marketing hub
We are:
A diverse team across Copenhagen and New York with a strong social bond, counting a director, a paid digital expert, a marketing analyst, a designer, a tech lead, two developers and a CMS specialist. We work as a unit and often share tasks across the team to continuously grow. We are result and data driven and as a team value social cohesion, a good work-life balance and playfulness. We rarely take ourselves too seriously, but we’re serious about the work we do and push each other and ourselves to reach new heights.
We offer:
- An opportunity to professionalize lead nurturing and create great results
- Opportunities to grow as a specialist and generalist within a well established team with a thriving culture
- Great work-life balance and flexibility
- A pretty awesome social atmosphere where everyone can be just who they are
- Annual company bonus
Application Deadline: 1st February
At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. Working here is an opportunity to collaborate with talented and dedicated people in a rapidly growing, fast-paced and agile environment.
With vibrant office locations all around the world and over 40 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. We work hard every day, but we also take the time to catch up with colleagues over a game of ping-pong, a cup of coffee or maybe grab a beer after work.
Trustpilot is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Trustpilot is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Trustpilot are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Trustpilot will not tolerate discrimination or harassment based on any of these characteristics. Trustpilot encourages applicants of all ages.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.