Lifecycle Marketing Associate at CLEAR

| Greater NYC Area
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CLEAR helps create safer, easier experiences everywhere you go. We believe you are you and by using your biometrics – your eyes, face, and fingerprints – we keep you moving. Imagine a world where you can do virtually everything you need to – breeze through the airport, buy a beer at the game, check-in at the doctor’s office, access your office building, and more – without ever pulling out your wallet. CLEAR is currently available in 50+ airports, venues and more. Now with Health Pass, CLEAR securely connects a person’s digital identity to multiple layers of COVID-related insights to help reduce public health risk and restore peace of mind.

We’re defining and leading an entirely new industry, obsessing over our customers, and investing in great people to lead the way. Recently named on CNBC’s Disruptor 50 List for the second year in a row and winner of the SXSW Interactive Innovation Award, CLEAR is providing innovative technology options for businesses and our 5+ million members to help create a safer environment no matter where you go.

The lifecycle marketing team at CLEAR is responsible for driving conversion, retention and reactivations across all nodes of the CLEAR business. As the lifecycle associate you will play a key role in supporting our TSA PreCheck martech stack as well as partnering closely with the Sr. Director on how to support our test and learn strategy across the CLEAR membership base.


What You Will Do:

  • Own the implementation of customer journeys (email and SMS) for our TSA PreCheck x CLEAR program 
  • Partner with the lifecycle team on identifying new creative needs for TSA PreCheck and managing the approval and release of these assets. Identify new channels that will assist with the growth of the product (i.e. app, direct mail, in-airport giveaways/content, etc.)
  • Partner with paid acquisition on key findings and learnings from various A/B tests on TSA PreCheck to support cohesive branding and offers to our prospecting channels. Present ideas of how these tests can translate into lifecycle channels and timelines for performing the tests.
  • Collaborate with growth on new key strategic initiatives by managing project asks, providing sample assets for RFPs and understanding how lifecycle can support larger OKRs
  • Stay informed on the latest product features and updates from our vendors that can be rolled out to various areas of our lifecycle program
  • Assist with the coding, set-up and QA of adhoc marketing campaigns across our entire file

Who You Are:

  • 2-3 years of lifecycle marketing experience (email, app, SMS). Prior experience with tech, DTC or subscription based businesses a plus.
  • In-depth knowledge of ESPs from campaign set-up to segment creation. Salesforce Marketing Cloud and Braze experience preferred
  • Understanding of email best practices and knowledge of HTML. Experience with Stripo, Dreamweaver and Movable Ink preferred
  • Experience working with SMS transactional marketing programs preferred.
  • Ability to work cross-functionally and partner with finance, accounting, data analytics, engineering, customer service and creative teams.
  • Ability to operate in a fast-paced environment and dig in to the task at hand

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • TypescriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

Our building is convenient to several trains + bus stops! If you want a change of scenery, our club level has a gym, cafe, games, and a great lounge!

An Insider's view of CLEAR

What’s the vibe like in the office?

One of my favorite things about CLEAR is how passionate and excited everyone here is about what we are building. You can really feel that in the office - you are empowered to put your ideas on the table and take ownership of the work you are doing. We also have a chef that makes breakfast 3x/week which is not a bad way to kick off the day!

Emily

Senior Technical Recruiter

What kinds of technical challenges do you and your team face?

We constantly fight tech debt and have the buy-in from management and business to spend 25% of effort each sprint addressing tech debt. We call it the sustainability budget. This ensures the code is well designed, maintained and fun to work with. You'll do the best work of your career.

Dee

Senior Director, Engineering

What are some things you learned at the company?

In previous roles, I hadn’t had quite as much autonomy as I do at CLEAR. When starting here I didn’t realize I was empowered to make high-level suggestions, do proof of concepts, and present possible technology changes to the organization. It was great to get a nudge from my team and manager to be more open about my ideas to them and other teams.

Kyle Olson

Software Engineer

What are CLEAR Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
We provide free breakfast daily! One of our favorite office perks? Our fabulous chef comes in on Tuesdays (Omelette Bar!), Wednesdays (Mexican!), and Thursdays.
Happy Hours
Professional Development Benefits
Promote from within
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