Freshly is a fast-growing, food-tech startup and the largest fresh-prepared-meal delivery service in the country. It’s our mission to make eating healthy easy (for all kinds of people with all kinds of different needs) by delivering fresh, nutritious, fully cooked meals directly to customers.

We’re passionate about changing the food industry by pioneering a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general. If helping build a brand that will fundamentally transform an industry is exciting to you, read on!

While Freshly is growing quickly, we’re a lean team that relies on testing and learning plus a massive amount of collaboration and communication.

We are hiring an Email Marketing Manager to develop email and CRM programs that nurture leads and convert them to paid subscribers. Joining a Customer Engagement team that partners with both product and marketing, you will be responsible for the critical first stage of the Freshly customer journey. If you have a knack for driving strategy through data, the creative sensibilities to turn that into engaging campaigns, and the ability for work cross-functionality, then this role is for you.

Responsibilities

• Drive subscriber base growth through email campaigns and CRM programs that convert leads to paid subscribers
• Find new approaches to lead nurture and conversion, using channels including email, remarketing and app notifications
• Take ownership of all acquisition-focused email marketing metrics – opens, clicks, and most notably conversions
• Develop and optimize offer strategy to maximize conversion and LTV
• Manage a calendar of continued experiments and testing to improve conversion and company-wide learning
• Leverage the full customer database to grow subscriber base through refer-a-friend, winback and other programs, in partnership with product teams
• Track KPIs, maintain reporting, and communicate results to Freshly’s leadership team
• Partner with marketing and content teams to maintain consistent and holistic customer experience while increasing conversion from all campaigns

About You

• 3 – 5 years of Email Marketing experience in a direct-to-consumer environment, with at least two years focused on base growth; experience with subscription services a plus
• Bachelor’s degree required; Business Analytics or Marketing degree preferred
• Demonstrated experience working with data to drive campaigns and inform strategy
• Proven experience with campaign development, from briefs through working with creative teams to launch
• Experience building communications programs through CRM or marketing automation systems a must (Simon Data, Marketo, Eloqua, Sailthru, HubSpot or similar platform)
• Extremely comfortable working in Excel to manipulate data and build reports
• Experience coding in languages like SQL is beneficial – the desire to learn is a must
• Experience with digital advertising is beneficial – the desire to learn is a must
• Excellent communication, organizational and project management skills. Ability to work between teams and functions with high autonomy and little guidance.

About Freshly

Freshly delivers chef-prepared, ready-to-eat healthy meals to customers’ doorsteps through a weekly subscription model. The menu is designed using whole, natural ingredients - every meal is packed with high-quality proteins, heart-healthy fats, and nutrient-dense carbohydrates. Freshly meals NEVER contain gluten, refined sugars, or artificial additives. Freshly’s team of chefs do all the cooking and meals arrive fresh (never frozen) and are ready to eat within 3 minutes. For more information, visit www.freshly.com.

Here's some recent chatter about us:

WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu 

Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly

Techcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly

We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!