Lifecycle Marketing Manager - Prospect Conversion & Winback

| Greater NYC Area
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WHO WE ARE: 

The Lifecycle Marketing team is transforming the way BARK engages with its millions of customers. We’re mobilizing big data, clever creative, and multiple channels to build a 1:1 communications experience that anticipates and answers each customer’s needs across their lifetime with BARK (from prospect nurture & conversion to subscriber engagement & upsell to long-term retention & loyalty). If imagineering programs that deliver the right solution to the right dog at the right time sets your tail a-wagging (metaphorically speaking), then come join us!

WHO WE’RE SNIFFIN’ FOR: 

We are hiring a Lifecycle Marketing Manager focused on Prospect Conversion & Winback for our revolutionary dog nutrition service, BARK Eats, and other emerging products. As a marketing manager with our growing Lifecycle Marketing / CRM team, you should have a passion for direct response and lifecycle marketing with a strong email marketing background and a proven track-record developing high-impact growth campaigns at scale. If you love segmentation and personalization, and you love dogs and can use the first to help us delight the second, then this role’s for you!  

KEY DUTIES:

  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email and SMS) to drive new subscribers. 
  • Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rate.
  • Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.
  • Partner with our BARK Eats and BARK Bright teams to develop messaging, creative and promotions.
  • Create prospect nurture programs to ensure long-term engagement for our growing customer base.
  • Own KPI reporting, including weekly and monthly updates.
  • Work in a highly cross-functional role that will let you work with multiple teams.

EXPERIENCE:

  • BA/BS in Business Analytics or Marketing degree preferred
  • 2-4 years of lifecycle marketing experience with at least two years working specifically on converting prospects and churned customers. Prior experience with direct-to-consumer or subscription-based services is plus.
  • HTML/CSS coding experience is a plus
  • Experience building communications programs through CRM and/or marketing automation systems (Simon Data, Braze, Iterable, HubSpot or similar platform).

SKILLS & QUALIFICATIONS:

  • Strong skills in analyzing product metrics and extracting actionable insights
  • Experience in SQL is a plus - desire to learn is a must
  • Excellent written and verbal communications skills, including exceptional proofreading skills
  • Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.
  • Comfort in launching new products as well and optimizing current products
  • Comfortable working in a fast-paced and highly collaborative environment.
  • Positive attitude, collaborative, and must love dogs!

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

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Location

We're moving! Our NYC BARK office is moving south to 120 Broadway, also known as the Equitable Building! Check out more here: https://commercialobserver.com/2021/11/barkbox-relocating-to-52k-sf-at-silversteins-equitable-building/

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