Lifecycle Marketing Manager - Upsell & Cross-sell

| Greater NYC Area
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WHO WE ARE: 

The Lifecycle Marketing team is transforming the way BARK engages with its millions of customers.  We’re mobilizing big data, clever creative and multiple channels to build a 1:1 communications experience that anticipates and answers each customer’s needs across their lifetime with BARK (from prospect nurture & conversion to subscriber engagement & upsell to long-term retention & loyalty). If imagineering programs that deliver the right solution to the right dog at the right time sets your tail a-wagging (metaphorically speaking), then come join us!

WHO WE’RE SNIFFIN’ FOR: 

We are hiring a Lifecycle Marketing Manager to help launch and develop multi-channel CRM programs focused on introducing and converting current subscribers to a host of Bark services and add-on products. You will be responsible for understanding the needs of our subscribers and identifying and developing key opportunities to engage them in the Bark ecosystem, with a particular focus on growing customers and revenue for our revolutionary dog nutrition service BARK Eats. Working collaboratively with other business owners, you will help develop strategy, programs and products from data. The right candidate will enjoy learning about our unique and growing business and proactively tackling any challenges of scaling new business initiatives in a fast-paced cross-functional environment.

KEY DUTIES:

  • Develop multichannel communication programs that increase conversion, per user revenue, and LTV 
  • Drive a robust A/B testing schedule to leverage and optimize new types of content, targeting capabilities, and CRM channels 
  • Develop customer segmentation, targeting and contact strategies to maximize engagement and add-on revenue
  • Partner with our BARK Eats and BARK Bright teams to develop brand-relevant messaging, creative and promotions
  • Collaborate with Product Development and Merchandising teams to identify and promote monthly cross-sell opportunities for key segments 
  • Educate our customer base about our products and their benefits through customer-focused content
  • Take ownership of all KPIs for your programs and lifecycle segments, and communicate results to  partners and management team

SKILLS & QUALIFICATIONS:

  • Bachelor's degree or equivalent required.
  • 2-4 years of Email Marketing experience in a D2C environment required; e-commerce or subscription a plus.
  • 1+ year of experience working in an in-house environment 
  • Demonstrated experience working with data to drive campaigns and inform strategy.
  • Experience building communications programs through CRM or marketing automation systems a must (Simon Data, Marketo, Eloqua, Sailthru, HubSpot or similar platform).
  • Excellent cross functional communication, organizational and project management skills.
  • Proven experience with campaign development, from briefs through working with creative teams to launch.
  • Expert in Excel, SQL is a plus.
  • Experience with HTML and CSS a plus.
  • Proactive thinker and scrappy, entrepreneurial spirit.
  • Must love dogs. 

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

ABOUT BARK 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.


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Location

We're moving! Our NYC BARK office is moving south to 120 Broadway, also known as the Equitable Building! Check out more here: https://commercialobserver.com/2021/11/barkbox-relocating-to-52k-sf-at-silversteins-equitable-building/

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