Lifecycle Marketing Manager

| Greater NYC Area
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The Role

  • Create the strategy for marketing nurture that progresses leads through the buying cycle from awareness to purchase
  • Work with marketing team to develop and execute nurture streams incorporating a variety of channels including email, direct mail, and digital
  • Set up A/B tests that provide consistent learning on top performing channels, messaging, and offers by buyer stage to optimize campaigns
  • Create acquisition-focused email campaigns to drive new customer growth and revenue
  • Work with marketing operations and sales to develop lead score and improve lead score over time by educating our target market and growing readiness to buy
  • Develop and maintain nurture reporting methodology and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
  • Work with regional sales and marketing teams to integrate nurture strategy into regional strategy and get feedback on campaigns
  • Work with sales, operations, and business intelligence team to optimize engagement scoring and improve accuracy over time
  • Communicate performance, results and recommendations to stakeholders

Skills & Qualifications

  • 4+ years experience working in B2B marketing with a focus on lead nurture
  • Expertise in marketing automation, Hubspot preferred
  • Deep understanding of lead-to-revenue demand funnels and reporting
  • Experience working with lead scoring and proven success of improving lead score by driving marketing engagement
  • Experience with A/B testing and optimization, including iterative content testing
  • Excellent copywriting skills and ability to adapt messaging to buyer stage, persona, and industry
  • Experience tracking and reporting marketing campaigns, converting data into actionable insights
  • Capability to work cross-functionally, including international teams
  • Project management experience
  • Strong organizational and time-management skills with the ability to handle multiple tasks
  • A strong work ethic: A self-starter who can solve problems creatively and work well with a diverse range of team members

About Trustpilot

Check out our office on Built In.

Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 65 million consumer reviews of 299,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue. 
Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 750+ employees represent 40+ different nationalities.

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Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

This area has lot to offer. You can grab a burger from the original Shake Shack and enjoy the people watching as you hang out in Madison Square Park. Celebrity chef Mario Batali's popular Eataly market is a great place to shop for groceries or eat your way through all the food stalls.

An Insider's view of Trustpilot

How would you describe the company’s work-life balance?

The work-life balance is amazing. It’s been 5 years since I’ve had the luxury of being off on a weekend. Besides that, my managers don’t really bother me outside of my regular working hours, and I'm always encouraged to take my full hour for lunch. You also can’t beat working remotely; my daily commute is about 20 seconds each day

Jawayne

Account Development Representative

What does your typical day look like?

The thing I love the most about my role as an Account Executive is that every day looks different. Some days I’m more focused on setting up new meetings with prospective clients, whereas others I’m spending my time nurturing opportunities I’ve already created and building rapport with new people.

Emily

Account Executive

What makes someone successful on your team?

There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

What is your vision for the company?

My personal vision for Trustpilot is to make it the preeminent review platform in the United States both in terms of volume of content and review credibility. Within the org, I envision Trustpilot operating in a way that allows us to understand greater detail of our business and to build the best team in the business!

John

Commercial Operations Director

What projects are you most excited about?

As a Talent Acquisition Specialist, my day-to-day consists of conducting technical phone screens, preparing candidates for interviews, and extending offers! Besides my daily responsibilities, I worked on a social media project recently. I was able to utilize my marketing degree to teach my colleagues how to rock their LinkedIn profiles and content.

Kayla

Talent Acquisition Specialist

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Every Trustie has two (paid) volunteering days a year, which they can use to give back to their community.
Partners with nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Open door policy
Team based strategic planning
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Trusties in Color (TiC), Pride & Allies, Trustpilot Women in Leadership (TWIL)
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Mental health benefits
Free subscription to Headspace
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Employees receive 5 days per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free lunch on Wednesday and Breakfast on Thursdays
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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