Lifecycle Marketing Manager at Trustpilot

| Greater NYC Area
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The Role

  • Create the strategy for marketing nurture that progresses leads through the buying cycle from awareness to purchase
  • Work with marketing team to develop and execute nurture streams incorporating a variety of channels including email, direct mail, and digital
  • Set up A/B tests that provide consistent learning on top performing channels, messaging, and offers by buyer stage to optimize campaigns
  • Create acquisition-focused email campaigns to drive new customer growth and revenue
  • Work with marketing operations and sales to develop lead score and improve lead score over time by educating our target market and growing readiness to buy
  • Develop and maintain nurture reporting methodology and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
  • Work with regional sales and marketing teams to integrate nurture strategy into regional strategy and get feedback on campaigns
  • Work with sales, operations, and business intelligence team to optimize engagement scoring and improve accuracy over time
  • Communicate performance, results and recommendations to stakeholders

Skills & Qualifications

  • 4+ years experience working in B2B marketing with a focus on lead nurture
  • Expertise in marketing automation, Hubspot preferred
  • Deep understanding of lead-to-revenue demand funnels and reporting
  • Experience working with lead scoring and proven success of improving lead score by driving marketing engagement
  • Experience with A/B testing and optimization, including iterative content testing
  • Excellent copywriting skills and ability to adapt messaging to buyer stage, persona, and industry
  • Experience tracking and reporting marketing campaigns, converting data into actionable insights
  • Capability to work cross-functionally, including international teams
  • Project management experience
  • Strong organizational and time-management skills with the ability to handle multiple tasks
  • A strong work ethic: A self-starter who can solve problems creatively and work well with a diverse range of team members

About Trustpilot

Check out our office on Built In.

Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 65 million consumer reviews of 299,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue. 
Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 750+ employees represent 40+ different nationalities.

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Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

We're steps away from Madison Square Park, where Trusties will often take walks or eat lunch. Countless bars and restaurants are close by!

An Insider's view of Trustpilot

What are some social events your company does?

One of the great things about Trustpilot is how involved our team is inside and outside of work. Whether it is a happy hour, our kickball league, or fundraisers and drives sponsored by TWIL (Trustpilot Women In Leadership), you can expect to be a part of a hard working and fun loving group!

Deane

Account Executive

How do you collaborate with other teams in the company?

We have team members in NYC, London, and Copenhagen which may seem tough to collaborate across all 3 time zones, but we all do a great job keeping in touch via Slack, e-mail, and Hangout Meetings. I enjoy working with a global team because it's allowed me to learn more & gain a new perspective.

Britt

Social Media and Community Manager

What does career growth look like on your team?

Every quarter there have been promotions amongst my team - and we always prefer to promote from within. There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

How do you make yourself accessible to the rest of the team?

I always have a scheduled 1 on 1 every week where it is their time and not mine to ask questions or discuss topics on their mind. With technology today, communication is so important to be comfortable through several channels, so the team has my cell number and we are chatting on Gchat or Slack throughout the day.

Rob

Senior Manager, Support

How does your team reward individual success?

Individual success does not go unnoticed on our team. The people here make it enjoyable to come into work, be collaborative and crush your goals. Trustpilot is always finding ways to reward your individual success, whether it is a dinner or a trendy gift. You also have to prepare for all the high fives!

Zach

Partner Development Manager

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Friends outside of work
Eat lunch together
Intracompany committees
We have both an Environmental Club and also a Trustpilot Women In Leadership organization, that promotes events and volunteer opportunities both in and out of the office.
Open door policy
Team based strategic planning
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 5 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

President's Club twice a year - Europe in the summer and the Caribbean in the winter. Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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