Lifecycle Marketing Specialist

| Greater NYC Area
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If you consider yourself an expert in customer marketing using email, push notifications and other channels, thrive on segmenting and evaluating customer data into actionable recommendations, and enjoy working in an entrepreneurial and nimble environment, then we’ve got the job for you! We’re currently looking for a savvy Lifecycle Marketing Specialist to join the team.


Responsibilities:

  • Develop strategy and manage execution to drive reactivation of lapsed users and referrals and engagement of current customers across email, push notifications, direct mail and remarketing channels in our global markets
  • Manage testing, creative, operational, reporting workflow of campaign efforts primarily through email to drive results
  • Manage the segmentation strategy to support campaign testing and analysis
  • Work with creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly
  • Monitor key KPI’s and collaborate with analytics team on custom marketing analysis
  • Stay current on marketing trends and practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs using A/B testing

Requirements:

  • 2 to 5 years of experience developing and executing email marketing campaigns with demonstrable track record of success supported by ROI measurement
  • Proven experience using A/B testing methods to optimize message and audience
  • Strong MS Excel experience required
  • A rigorous, data-driven, and highly analytical mindset
  • Outstanding and proven communication and organizational skills
  • Can-do, positive attitude; crazy hustle; entrepreneurial mind-set
  • Passion for technology start-up businesses

Nice to have:

  • HTML for emails
  • Basic understanding of SQL
  • Prior experience working with subscription-based or ecommerce products/services
  • Experience with Braze and Mailchimp CRM tools

Compensation:

  • Meaningful opportunity to truly build something
  • Competitive compensation and equity packages
  • 401(k)
  • Health benefits, paid vacation, and free lunch & dinner
  • Opportunity to work with a smart, passionate team
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Location

Located in Flatiron, we are steps away from Madison Square Park, Herald Square and a quick walk to Penn Station.

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