The Sr. Account Manager, Paid Social (B2B) is an expert in LinkedIn advertising and responsible for driving KPI improvements, developing cutting-edge strategies tailored to client goals. In this role, you will have the opportunity to manage a portfolio of B2B clients, ranging from $50-200k/mo in ad spend. You will be the fully autonomous account manager overseeing strategy development, tactical execution and management of client relationships.

Responsibilities May Include:

• Build & optimize LinkedIn/FB campaigns for B2B clients across various industries
• Refine agency best practices and teaching other teammates on platform knowledge and B2B strategy
• Work directly with Directors and C-Suite on strategy, sales, beta testing etc
• Define, monitor and analyze trends in clients’ KPIs
• Develop paid social strategy based on client-specific goals
• Actively test and analyze targeting, ad creative, landing pages and positioning to drive results in line with clients’ goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision makers
• Partner with clients to consult on overall digital marketing strategy
• Create quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
• Follow paid social industry trends, contribute to our agency blog, and help train our campaign management team

Qualifications:

• Direct paid social client management including paid LinkedIn strategy development, execution & client relationship management.
• 2+ Years of direct paid social client management including paid social strategy development, execution & client relationship management
• Strong data analytics and strategy background, including experience using Google Analytics
• Experience presenting digital marketing strategy to executive audiences
• Comfortable optimizing toward back-end metrics from a CRM such as Salesforce
• Comfortable talking about Marketing/Sales Operations stacks including: Marketo, Pardot, Hubspot, Salesforce
• An understanding of basic ABM strategies
• High-level Excel proficiency
• Not afraid to get in the weeds, but still able to see the trees, forests, and ecosystem
• Exceptional communication skills & interpersonal skills
• An eagerness to work as a member of a fast-growing team

Not a Must, But a Plus:

• Experience with ABM platforms such as Demandbase, 6Sense, and Engagio
• Facebook Advertising Experience

Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.

Most Recent Notable Awards:

• Built In Best Places to Work in San Francisco, Denver and New York in 2021

• US Search Awards Agency of the Year in 2020

• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020

• Search Engine Land Agency of The Year in 2019

• Digiday Worklife Award in 2019

• Adweek 100: Fastest Growing Agencies in 2019

• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019

• Inc. Best Workplaces 2017, 2018 and 2019

• Denver Business Journal's Best Places to Work 2017-2020

• #7 in Entrepreneur's Top Company Cultures 2018

Why We’re Frequently Ranked a Best Place to Work:

• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles

• Openness to new ideas that affords employees the opportunity to make a difference on day 1

• Frequent 360-degree feedback that pushes everyone to get better together

• Universal eagerness to help each other without the expectation of anything in return

• Conscious focus on learning & professional development at all levels of the organization

• Generous and flexible paid time off, volunteer time off and an unlimited opportunity to work from home

• Excellent benefits including medical, dental & vision coverage, 401(k), monthly gym stipend, parental leave and pre-tax commuter benefit

#BI-Remote